What Is Barbiecore? The 2023 Trend Is Turning The World Pink
All products and services featured are independently chosen by editors. However, StyleCaster may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
If you feel like your vision has gone pink recently, you’re not alone. Being a Barbie girl has never been easier, or hotter—hot pink is everywhere, on everyone, and of course, Barbie has something to do with it. The rise in vibrant pink on red carpets, in stores and on your Instagram feed is officially being referred to as Barbiecore. What is Barbiecore? Come on Barbie, let’s go party, I’ll tell ya.
Today's Top Deals
Run, Don't Walk: This Cuisinart Ice Cream Maker Is Almost Half-Off at Amazon
These On-Sale Sandals Are So Comfortable, Shoppers Say It Feels Like They're 'Walking on a Cloud'
If you were a Barbie fan back in your youth (like I was), you’ll know that Barbie had virtually every job possible. She’d ride in her hot pink convertible to her job as a vet, frost perfect cupcakes as a pastry chef, pirouette on stage as a ballerina and take a quick trip to outer space as an astronaut. With such an impressive resume, it should come as no surprise that she has orchestrated her big comeback with the most notable figures in the film and fashion industries.
Chances are, you’ve seen plenty of pictures of Ryan Gosling with bleach blonde hair for his upcoming role as Ken. If you have, you’ll know that the highly anticipated Barbie movie is set to hit theaters in 2023. The film is being directed by Greta Gerwig, stars Margot Robbie as Barbie and is taking the character out of the toy box and into the real world.
Margot Robbie and Ryan Gosling as Barbie and Ken. Getty Images.
Well, almost the real world. The return of Barbiecore rose in popularity in the fashion industry first. Fashion runways and red carpets have had an influx of hot pink. Last season, Valentino had an entirely hot pink runway show with 22 complete looks in the Barbie-approved shade. Since the vibrant fashion show, the looks have shown up at the Grammy Awards, Coachella and pretty much every event with a professional photographer.
Valentino; iMaxTree.
Name your favorite celebrity. I’m serious, throw a name one out! There’s an excellent chance that they’ve worn Valentino’s Barbie pink in the last few months. Gigi Hadid, Florence Pugh, Conan Gray, Billy Porter, Anne Hathaway and Dua Lipa are amongst the fleet of celebrities embracing the high-fashion bimbo aesthetic.
Getty Images.
So what makes a modern-day Barbie? I’ll break it down for you.
They love hot pink. Hotter pink. HOTTEST pink. Duh.
They have an eagerness to try new things (despite only wearing hot pink). They hike the trail they’ve been saving pictures of, they ask the cutie out on their morning commute and they take themselves out for a fancy solo dinner.
They apply lip gloss mid-presentation at work and then nail the follow-up questions.
They’re a free the nipple advocate (inspired by Florence Pugh).
They delete every picture of their ex off their phone. Yes, all of them.
They sit on the side of the table with good lighting and then ask their date to take a picture of them sipping an espresso martini and immediately post it.
They apply a six-step skincare routine on a two-hour flight.
They regularly update a detailed five-year plan.
They successfully convinced the Ken in their life to get a therapist.
They suggest karaoke every time they go out.
And above all, Barbiecore is all about confidence! Wearing a full hot pink outfit is a great way to show the world that you’re bold, fashionable and just as hot as the color you’re wearing. Keep reading for every piece you need to get started.
Courtesy of A New Day.
This pink dress is the perfect way to kick off summer. It’s available in sizes XS-4X. Looks like it’s time to make a rooftop brunch reservation!
$35
Courtesy of Wild Fable.
It’s officially crop top season and this hot pink option deserves a spot in your rotation. It’s available in sizes XXS-4X.
Short Sleeve Knot Front Seamless Cropped Blouse
$12.75 $15 15% Off
Courtesy of Zara.
Take a piece of Barbie with you everywhere (and stay hydrated while doing it) with this Barbie logo water bottle from the exclusive Zara collab.
$49.90
Courtesy of Wild Fable.
If you’ve seen the Barbie movie trailer, you’ll know that the beach is the ultimate Barbiecore destination. This pink triangle bikini top and matching bottoms are a must-pack for your next vacay.
Ribbed Triangle String Bikini Top
$15
Courtesy of Gap x Barbie.
This denim jacket will add a fun pop of color to your summer and fall wardrobe. It was designed as part of the exclusive Gap x Barbie collection. My favorite part is definitely the puff sleeve design.
$99.95
Courtesy of P.J. Salvage.
I swear by these P.J. Salvage pajamas for a good night of sleep. They are so comfortable and make me feel put together, even when I’m going to bed. I just know Barbie would have a set.
$136
Couretsy of A New Day.
This soft lightweight ballet-style dress is exactly what you’ll want to put on for a hot day. It’s available in sizes XS-4X and comes in four other colors if you want a break from hot pink.
$28
Courtesy of Aldo.
Step into Barbie’s shoes for an evening with this perfect pair of light pink heels. Aldo absolutely nailed its Barbie collaboration with this pair of translucent heels.
$120
Courtesy of Triangl.
A pool party or a beach day is the perfect place to activate Barbiecore—the hotter the temps, the hotter the pink. This swimsuit from Triangl is cute and supportive with underwire cups.
$109
Courtesy of Athleta.
Hello workout Barbie. This two-tone pink tote bag is perfect for gals on the go. You can use it for the gym, work, or a grocery run.
$39.99 $49 18% Off
Courtesy of Impala.
If you’ve already mastered the hot pink look, turn things up a notch with this pair of metallic rollerskates. You’ll be turning heads as you ride by!
$73.07 $119.95 39% Off
Courtesy of Urban Outfitters.
Whether it’s a date night or a girls day, you can’t go wrong with this ruffled mini dress. The yellow floral detailing bring this dress to the next level of cute.
$69.99 $99 29% Off
Best of StyleCaster
