Ashley Graham Goes Unretouched in Swimsuit Ads

Photo credit: Swimsuits for All
Photo credit: Swimsuits for All

From ELLE

Ashley Graham is no stranger to empowering women to feel their best in swimsuits. Along with designing her own collections for Swimsuits for All, the model has starred in several campaigns for the brand-including last season's Moroccan beach shoot alongside her mom.

For her latest swim campaign, however, Graham is taking her body positivity up a level by posing in raw, unretouched paparazzi photos for the swimsuit ads. In the series of images, the model can be seen frolicking on the beach in her latest bikini and one-piece swimsuit designs.

Photo credit: Swimsuits for All
Photo credit: Swimsuits for All

"I hope these images instill a fearless belief in everyone to be happy in their own skin and enjoy living in the moment, no matter who is watching," Graham said of the new photos in a statement from the brand. On Instagram, she added, "Reminder: being authentic is beautiful."

Photo credit: Swimsuits for All
Photo credit: Swimsuits for All

In an age of obsessive Photoshop and Facetuning Instagrams beyond recognition, the unedited photos serve as a breath of fresh air, reminding us all we don't have to stress over having "the perfect beach body." And as a crusader of the body positivity movement, that's been Graham's mission all along.

The model's ongoing collaboration with Swimsuits for All is meant to empower women of all sizes to embrace their bodies and feel sexy. Offering a range of inclusive sizes, the suits go from size 4- 34 and are almost all available to shop for under $100.

Photo credit: Swimsuits for All
Photo credit: Swimsuits for All

Shop the latest Ashley Graham x Swimsuits for All collection now at swimsuitsforall.com.

Photo credit: Swimsuits for All
Photo credit: Swimsuits for All

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