Ariana Grande’s Makeup Brand, r.e.m. Beauty, Is Now Available at Ulta
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After dropping its first two installments direct-to-consumer, Ariana Grande's buzzy and space-themed r.e.m. beauty line has officially landed with a big box retailer: Ulta Beauty. Available now exclusively at r.e.m beauty and Ulta, you can snag brand's first release, Chapter One: Ultraviolet, which features 12 core products—including a range of individual shades—that cover all the essentials for both lips and eyes.
The brand's Chapter Two: Goodnight and Go line, which recently dropped on March 22, is also up for grabs at Ulta. In addition to a selection of new skincare products, including an under-eye balm, lash and brow serum, and face mist, the second collection also contains new makeup staples, like a versatile cheek and lip stick and additional sets of their signature wispy falsies. Grande previously teased the new beauty partnership through a short series of Instagram posts on both her personal and r.e.m beauty pages.
Prior to r.e.m beauty's first official launch, Grande met with beauty editors over Zoom to talk about the brand, its products, and what fans might expect from her makeup line. "I decided to name it r.e.m., because I feel like that song really encompasses a lot of my favorite parts of my sound sonically," she said. "And also, REM stands for rapid eye movement: focusing on dreams and focusing on the eyes, and eyes being kind of like our best way to articulate—better than you can with words sometimes."
The singer has always been heavily influenced aesthetically by '60s retro-futurism, and these products are no exception. The lipsticks are housed in tubes that look like little astronaut suits, with all the packaging meant to look like "a prop from either Star Trek or Black Mirror," she said. As far as celebrity makeup brands go, some of r.e.m.'s packaging feels truly fresh and exciting—and we hope the next chapters are even more playful.
Where r.e.m. really shines, though, is in the lip category. There are three key products worth picking up: the Utmost Importance Plumping Lip Gloss, Practically Permanent Lip Stain Marker, and On Your Collar Plumping Lip Gloss—though we suggest also buying one of the brand's matte lipsticks, even if just to stare at its adorable packaging. The glosses are tingly and minty in a nostalgic kind of way, and make lips look a little poutier with each swipe. We also have never met a lip stain we didn't love, and Grande's marker version is easy to trace across your entire lips, while defining your Cupid's bow.
"The glosses come in nine shades, and the names are all kind of nostalgic, like the '90s: away messages, jelly sandals, and scrunchies. It was just like pulling for things that make us feel warm and nostalgic, because it makes me happy. This scent is, like, vanilla, minty, yummy, delicious scent, and it’s super plumping," she said. "I have to say it's one of my favorite glosses I've ever seen in my life. The plump was very important to me, because I just remember being in middle school and having Lip Venom on.”
Grande added that she loves using r.e.m. beauty's clear gloss—which can be layered on top of the matte lipsticks—the most. "These are in my top-three favorite things in Chapter One. It's just the perfect clear top coat," she said. "My favorite thing to do is pair this with my other favorites from Chapter One. First, the Practically Permanent Lip Marker. I've always loved stains more than lip liner or lipstick, because I feel like it's going to be there for you. You know, we gotta work, we gotta do things. Also, it doesn't move."
As far as the eyes are concerned, the brand offers 21 (!) different liquid eyeshadow shades, which are each pigmented and creamy, and easy to blend with just your finger. We also like using the crisp white So Mod shade in r.e.m beauty's kohl pencil eyeliners to trace along the inner waterline. There are also two mascaras to choose from—a volumizing version and one that lengthens—at $15 apiece. And for an easy, on-the-go makeup look, you can also shop six kinds of six-pan shadow palettes that retail for $24 and blend like a dream. If you count yourself as a false lash fan, you can shop four options from the brand starting for $16 a pair at Ulta. But, our hands-down favorite r.e.m. beauty eye product? Their At the Borderline Eyeliner Marker in Midnight Black, which features a tapered tip that makes creating a Grande-level cat-eyes truly effortless. "It's super precise," the singer said of her eyeliner marker, though she admitted it still takes "prayer and patience" to nail the look. Last but not least, there are 10 Interstellar pressed-powder highlighter shades available for $22 each, which lend a soft—but still shimmery—glow to bare skin or face makeup.
Although r.e.m. beauty's offerings have only just dropped at Ulta, we still suggest moving quickly to secure your favorite products before they're out of stock.
Shop Ariana Grande's r.e.m beauty products at ulta.com and rembeauty.com.
Note: This story has been updated since publication.
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