Amazon Will Postpone Prime Day Again
Update, July 14, 2020: Due to the ongoing coronavirus pandemic, Amazon postponed Prime Day, its biggest shopping event that usually occurs in mid-July, until at least August. Now, shoppers may have to wait a little longer to score majors savings on thousands of products. According to CNBC, Prime Day has been pushed back again until October.
In an email viewed by CNBC, Amazon tells third-party sellers to use the week of October 5 as a “placeholder date,” but actual dates have not yet been announced. “A definitive date will be announced as we get closer to the event,” the email says. When contacted for a comment, an Amazon spokesperson told House Beautiful, "We have not made any announcements regarding Prime Day.”
April 6, 2020: At a time when leaving the house is not advised, Amazon has become our go-to marketplace. Groceries, cleaning products, and other essentials are delivered right to our doorsteps in just days. The online retailer is feeling the pressure though, as so many customers are relying on them for orders. In fact, Amazon CEO Jeff Bezos announced last month that the company was looking to hire 100,000 new workers in order to keep up with the new type of consumer demand in the age of the coronavirus. He encouraged furloughed and laid-off restaurant workers to apply. Now, it seems the company will be postponing Prime Day 2020.
Prime Day is Amazon's major summer shopping event, where members can enjoy massive discounts on thousands of items. The online-only event usually occurs in mid-July; however, due to the current circumstances, the company plans to delay it "until at least August," according to internal meeting notes obtained by Reuters. Amazon declined to comment on the report.
#Regram @JeffBezos: A message to all Amazon employees.
A post shared by Amazon (@amazon) on Mar 21, 2020 at 4:26pm PDT
While the actual Prime Day date is typically not revealed more than a few weeks in advance, it is not surprising that the company would have to push back this event, as its priorities have been greatly shifted. However, according to the meeting notes, delaying Prime Day could result in Amazon taking a major $100 million hit. We’ll keep you updated as we hear more.
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