Amazon Just Launched Its Own Dog Food Brand, so Now It’s Easier Than Ever to Stock Up for Your Very Good Boy (or Girl)

You may want to tell your very good boy to sit for this one, because we have major news from Amazon.

The online retail giant just announced its own private label dog food, Wag, and it’s available now exclusively for Prime members. Yep, that means free two-day shipping of a giant 30-pound bag of dog food (#blessed), so you don’t have to pull a muscle trying to stock up before Bruiser runs out of grub.

While Wag includes only dry dog food for now (made with real meat, fish or poultry without any grains), they hope to continue adding to the line with greater selection in coming months, and you can order your first bag for $5 off the original price of $13 for a five-pound bag, $27 for a 15-pound bag or $45 for a 30-pounder. 

Now that’s a deal we’ll roll over (and high-five and play dead) for.

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