Alala, Good American And Other Activewear Brands With BIPOC Owners To Know

The next time you're shopping for a pair of leggings, you may be tempted to browse through the online sales of your go-to activewear brand. (Who can resist a pair of Lululemon Wunder Unders...on discount, amirite?) But if you're looking to add some new brands into the mix, there are more than a few activewear companies with BIPOC owners that deserve your hard-earned dollars, too.

Picking up performance pieces from any of the 16 ones on this list means supporting businesses helmed by people of color, which is awesome. But it also means discovering bold new designs (most from under-the-radar brands) that haven't been Instagrammed to death already #winwin—some even give back to the same communities they aim to serve and inspire.

To save you some research time, here's a list of the best BIPOC-owned brands absolutely crushing it the activewear space.