Billboard and Yahoo may earn commission from links in this article. Pricing and availability subject to change.
‘Abracadabra’: Lady Gaga’s New Haus Labs Mascara Promises Longer Lashes in a Snap
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Lady Gaga’s 2025 is off to a hot start, with a number one duet (with Bruno Mars), a new single (“Abracadabra”) and a headline-making appearance at the recent ‘SNL50’ concert special, where she joined Andy Samberg and Lonely Island for a performance of “D-ck in a Box.”
More from Billboard
But the multi-disciplinary icon is also making waves with her Haus Labs beauty line, thanks to the release of a new mascara. The B Structural Volumizing + Lengthening Mascara is the latest product from Haus Labs by Lady Gaga, and has quickly become a top purchase on sites like Sephora, with reviewers praising the product for its easy-to-use wand and powerful formula.
NEW RELEASE
Haus Labs B Structural Volumizing and Lengthening Mascara
$29
$29
First released in January, Gaga’s mascara promises to help lengthen, nourish and hold your lashes for all-day wear. Haus Labs says that’s thanks to its new haircare-inspired B-Silk formula (a type of amino acid) that coats your lashes with bold color, flexible hold and buildable volume, while resisting smudging and fading for up to 12 hours. The addition of rice protein, meantime, helps to promote healthy, longer lashes.
Reviewers say the mascara goes on smooth and isn’t flaky or clumpy, with “nice lift and color” (as of now, the Haus Labs mascara is only available in a “Black Onyx” colorway). Shoppers also praise the product for its fullness in application — many say they saw a difference in just one coat. Haus Labs, meantime, says the mascara could increase your lash volume by as much as five-times their normal length. The company also says the B Structural Mascara is “ophthalmologist-tested, hypoallergenic, and safe for sensitive eyes and contact lens wearers.”
And while the formula goes on — and stays on — smoothly, reviewers say it’s easy to remove with a simple makeup wipe or cleanser. As Haus Labs posted on Instagram, shoppers agree that “the hype is real.”
You can find Lady Gaga’s B Structural Volumizing and Lengthening Mascara online now at Sephora and HausLabs.com. The company says one dollar from every purchase at Haus Labs goes to Lady Gaga’s Born This Way Foundation, which promotes mental health awareness and resources for young people.
Sign up for Billboard's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.