8 Brand-Owned Blogs That are Actually Worth Clicking

As the saying goes, content is king. That must be why every fashion and beauty brand is diving headfirst into creating it. Just today, Gucci relaunched its website with a brand-new editorial section called “The Agenda,” featuring original photography, videos of models dancing, and trend stories galore (as long as said trends involve Gucci hallmarks like bamboo and horsebits).

These days, more and more brands are realizing that slinging product online is not enough — you need to give people a reason to click, and to keep coming back. And while some branded sites feel as thin as J.Crew’s tissue T-shirts, plenty of others offer sites as satisfying as, well, J.Crew’s Tumblr. The good ones are as slick and glossy as any magazine, and the best ones might even give your Vogue.coms and Yahoo Styles a run for their money. Ahead, our seven faves.

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