Lingerie brand defends decision to repost genderfluid model: 'Nothing is made ‘for’ any gender'

Playful Promises does not mess around when it comes to gender and size equality.

In the past, the brand has been praised by body-positivity activists for being size-inclusive. (Its lingerie, activewear and swimsuits come in sizes 4 – 26 and 30-34 A-H, 36-44 B-H.) And now, the progressive brand is once again being lauded — this time for defending a photo of a genderfluid model it reposted.

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On May 1, Playful Promises shared a photo of genderfluid model Jake DuPree to its Instagram.

“Oh my GOD, Jake DuPree causing heart palpitations in the Regalia Skylar set!” the brand wrote.

Many users showed their support for DuPree in the comments. While some people took to the comments to leave nasty remarks, Playful Promises had no issue clapping back.

“I would never buy the set now… Because I wouldn’t want to be seen in a set made for men too… this is not attractive at all,” one hateful person commented.

“Were you previously unaware that all garments can be worn by all genders?” Playful Promises responded. “Nothing is made ‘for’ any gender, it’s just a garment.”

In response to someone else calling the photo “not sexy at all,” Playful Promises sarcastically replied, “Key info we needed to know, thanks. Making a note of it.”

Clearly Playful Promises’ comments have struck a chord with buyers. A screenshot of the brand’s interactions has even gone viral on Twitter, with more than 391,000 likes and 55,000 retweets.

“Playful Promises is the only lingerie brand I recognize from now on,” the tweet’s accompanying text reads.

In an interview with Out magazine, DuPree said that they are a longtime fan of the brand.

“I have followed them for years, just in awe of all of their lingerie,” they said. “They always feature so many different types of female bodies, and I know inclusivity is very important to their brand. It’s very inspiring to see that, and I had never seen them post a male body before in their lingerie.”

As for the negative comments, DuPree says that they were hard to read.

“I have such a thick skin already, but reading some of those things stung,” they said. “I did not realize that I would cause such an uproar just by wearing lingerie. I think it challenges people’s idea of gender seeing a muscular guy wear something so inherently feminine.”

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