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These 12 Brands Are Donating Proceeds to California Wildfire Relief Efforts
Devastating updates continue to unfold about the California Wildfires. Nearly 40,000 acres in Los Angeles County have been destroyed, 27 lives have been lost, and evacuation orders are now in effect for hundreds of thousands of residents.
Many members of the music industry, including Larry LaLonde and Adrian Smith, have shared news about their homes being consumed by the flames, marking this as one of the worst natural disasters experienced by those living in the Palisades and Altadena. If you are watching this coverage from a distance and are wondering how you can help, we’ve compiled a list of ongoing resources here. If you are directly affected by the wildfires, or are a member of the Los Angeles community, we have additional information available here, including ways to protect yourself with air purifiers and N95 masks. A number of brands are also launching new products or dedicating sales from existing products to help wildfire recovery efforts. Here is a running list of products that you can shop online, with proceeds to relief efforts.
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Brands Donating to California Wildfire Relief Efforts
Pura Vida Los Angeles Fires Relief Bracelet
$8.00
Jewelry company Pura Vida has recently launched their new Wildfire Relief Bracelet, a unisex accessory designed to support the victims of the California wildfires. The brand has stated that 100% of the proceeds from each bracelet will be donated to Direct Relief, an organization that provides medicine, aid, and other essential emergency supplies to those affected by the disaster. You can purchase one now for less than $10.00.
Seek & Swoon Malibu Throw
$175.00
This cozy throw features a chic grey and gold tessellation designed to remind you of California’s sparkling sunrises and sunsets. Not only does this blanket look good, but it will also do good — since 100% of all proceeds go to the California Community Foundation, a brand that helps those affected by the California Wildfires.
Fanatics LA Strong Collection
$35.00+
Whether you’re a Rams, Chargers, or Dodgers diehard, Fanatics is giving back with the help of your favorite sports team. The athletic retailer announced the release of their LA Strong line — a series of MLB, NBA, NHL, and MLS shirts that donate 100% of their proceeds to the American Red Cross and LA Fire Department Foundation. You can read more about the collaboration here.
For Love & Lemons Valentine's Shop
$219.00
Buy Now on for love and lemons
For Love & Lemons recently released an exclusive Valentine’s collection featuring whimsical lingerie, tops, bottoms, and dresses. And from now until the end of January, the brand is donating 10% of all order proceeds to LA Wildfire relief efforts. In a statement on their website, the California-based company said, “Through direct donations to local organizations and ongoing relief efforts, including supplying clothing packages directly to affected communities, we’re here to make a difference.”
Sydney Evan California State Necklace
$1,245.00
LA-based luxury jewelry company Sydney Evan is donating 100% of the proceeds from their California Charm to the Los Angeles Fire Department Foundation. Crafted from 14k gold and adorned with delicate diamonds, it will help keep the Golden State close to your heart.
Frances Valentine Canvas Heart Easy Tote
$48.00
With every purchase of this Frances Valentine Canvas Heart Easy Tote, $48.00 will be donated to LA Wildfire Relief and Rescue. Made with 100% canvas, this bag has long, comfortable straps, a cool center graphic, and can be thrown in the wash.
Little Words Project Resilience Bracelet
$25.00
Buy Now on little words Project
The Little Words Project was created to provide you with small words of motivation throughout your day. Their Resilience bracelet, featuring repeating beads in pink, blue, and white, serves as a reminder for the Los Angeles community to stay strong during this challenging time. The brand is donating 100% of the proceeds to the Wildfire Recovery Fund by the California Community Foundation, and is even allowing you to make a direct donation on the site of either $10.00 or $25.00.
Clare V. Los Angeles Je T'Aime Tee
$100.00
Show your love for the City of Angels with the “Je T’Aime Los Angeles” t-shirt. Featuring a comfortable, loose fit that isn’t overly baggy, it’s made from a super soft material. But best of all, 100% of the profits will be donated to the American Red Cross, which is providing essential aid to those affected by the California wildfires.
New Era Cap Rams LAFD Hat
$40.00
This Rams baseball hat by New Era Cap features the acronym for the Los Angeles Fire Department across the front, in a cool, 3D typography. Each purchase of this unisex hat will support the LAFD Foundation and the American Red Cross in their efforts to combat the California wildfires.
Rōz Hair Shampoo/Conditioner Duo
$72.00 $81.00 11% off
Rōz Hair is a clean hair care brand known for its award-winning products, including a smoothing serum, texture spray, hydration, and repair kits, as well as this shampoo and conditioner duo. On their official Instagram account, the brand announced that during the month of January, 10% of all proceeds will be donated to the California Community Foundation. This organization provides Los Angeles residents with shelter, food, and essential aid.
Cotton On Foundation Tote Bag
$5.00
Now through January 26, Cotton On, a global fashion retailer, is donating 100% of the proceeds from their Cotton On Foundation to Project Hope — an emergency aid program that is assisting with the California Wildfires. Shop their line of adult tote bags (all available for $5.00 or less), or donate to the organization directly on their site.
Homage City of Angels T-Shirt
$25.00
What better way to show your support for Los Angeles than with a City of Angels shirt? Made from a soft blend of cotton, polyester, and rayon, this casual tee is also available as a grey crewneck sweatshirt. No matter which option you choose, you can feel good knowing that 100% of the proceeds from this limited-edition line will be donated to the American Red Cross.
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