White Castle celebrates 20th anniversary of 'Harold & Kumar' with free movie promotion
White Castle already had cemented its icon status long before Harold and Kumar came along, but the Columbus-based burger chain is ready to celebrate this year's 20th anniversary of the cult-classic movie that bore its name.
Running through mid-June, customers who order a Crave Clutch ? that's a box of 20 sliders, for those who've not had a craving recently ? are to get a promotional code from Movies Anywhere for a digital copy of "Harold & Kumar Go to White Castle."
Just like in the film ? which follows title characters Harold (John Cho) and Kumar (Kal Penn) as they encounter wild animals, Neil Patrick Harris and other detours on their way to satisfying a late-night hunger for sliders ? orders must be placed at a White Castle counter, through its app or for delivery between 7 p.m. and 3 a.m. to get the free movie.
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The offer also is available through Fandango at Home for people who buy two of any size packages of White Castle sliders at retailers.
Movies must be redeemed with the code obtained at White Castle restaurants by Aug. 31. Movies must be redeemed with the code from retail purchases by Dec. 31.
White Castle also is to celebrate its movie career with Harold- and Kumar-themed cups that are available in the restaurants and with merchandise for sale through whitecastle.nadelstore.com.
The site is selling customized T-shirts that replace the names of Harold and Kumar in the movie's logo with two of the purchaser's choice.
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This article originally appeared on The Columbus Dispatch: White Castle celebrates 20th anniversary of 'Harold & Kumar'
