You Weren’t the Only One: DNC Exec Producer Says Even His Staff Thought Beyoncé Was Going to Pop Out
It was the rumor that everyone wanted to believe but nobody could confirm: the final night of the Democratic National Convention was going to feature a very special appearance by Beyoncé. The fantasy was that the singer was going to shock the world and cap the coronation of Vice President Kamala Harris as the Democrat party’s 2024 presidential nominee by performing her Harris campaign theme song, “Freedom” in Chicago’s United Center as the balloons and confetti rained down on Harris and her VP pick, Minnesota Gov. Tim Walz.
Only it wasn’t true and never was. It was, however, such a compelling manifestation that even some of the event’s staff were convinced it was happening.
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“We never put out anything about Beyoncé. We denied it every time the media asked us — even though, by the way, people on my staff didn’t believe me,” DNC executive producer Ricky Kirshner told The Hollywood Reporter. “I kept getting texts from news organizations saying, ‘When is Beyoncé coming out?’ But come on, we have the biggest star, the Democratic nominee for president. Why would we overshadow that?”
It’s a fair point. Plus, Kirshner, an Emmy-winning veteran of 14 Super Bowl halftime shows and a raft of other live events, who worked with Emmy-winning director Glenn Weiss (Tony Awards, Kennedy Center Honors) to design the four-night spectacle, said they already had a huge task ahead of them after Harris swapped in just four weeks before the event following President Joe Biden’s exit from the race. Coming off a muted 2020 convention that was virtual due to the COVID-19 pandemic, Weiss said they were looking for a “big-energy experience,” after throwing out the original script and pivoting to focus the event around Harris.
Weiss said the Beyoncé rumor — which kicked into high gear by the anonymous @Angry_Staffer X account writing, “If you thought the Oprah surprise was big, just wait” — was a perfect example of an internet whisper taking on a life of its own. “And people taking something as fact — literally to the point that people in my booth are saying, ‘Is she coming? You can tell me.’ And I would say, ‘I have no knowledge she’s coming.’ And they would say, ‘No knowledge? So there’s something to know?,'” he said. “It was pretty crazy. But she wasn’t coming. In the end even TMZ [which first reported it] had to issue an apology.”
The rumors spun up so quickly and fervently that a spokesperson for the singer stressed to THR on the day of Harris’ convention-ending acceptance speech on August 22 that “Beyoncé was never scheduled to be there… The report of a performance is untrue.”
While Queen Bey was not in the house, her presence was definitely felt, including on night one when a moving a cappella video cued to her Lemonade track “Freedom,” with narration from Oscar-nominee Jeffrey Wright, was played to help kick-off the proceedings. After Harris unexpectedly jumped into the race last month, the campaign rolled out “Freedom” during the veep’s walk-out at her inaugural visit to campaign headquarters. A full-band album version of the song was also featured in an early campaign video.
Unlike Trump, who has been sued, issued cease & desist orders and strongly-worded requests from artists who don’t agree with his divisive, name-calling rhetoric and who want him to stop using their music during his campaign stops, Beyoncé gave the Harris campaign full approval to use “Freedom.”
In another nod to how important music was to the DNC, Kirshner said that the instantly viral Georgia roll call moment with Lil Jon performing “Turn Down For What!” in the room even took producers by surprise. “It took on a life of its own,” Kirshner said of the high point of the innovative, music-heavy recitation of the delegate count, which had a much more traditional, staid roll-out at the RNC weeks before. “We were just trying to energize the room and we woke up the next morning and it was like, ‘holy crap!’ We actually asked a couple of people from other states if they might want to do something and they didn’t get into it. But Lil Jon just really leaned in.”
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