Virtual Music Festival Decentraland Is Returning In November With Mat Zo, San Holo, Whipped Cream & More
Decentraland Music Festival is returning next month, with the virtual event focusing entirely on electronic music for the first time in its four year history.
Happening Nov. 20-23, the lineup for the free event features future bass star San Holo, experimental artist Mat Zo, Canadian bass producer Whipped Cream and fellow bass mainstay Nghtmre along with a flurry of rising producers, including many from the global Decentraland community. See the complete 2024 lineup below.
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Decentraland Music Festival is a product of Decentraland, an immersive digital world built using blockchain technology and owned and operated by its users through crypto technology, which differentiates it from corporate metaverses like Fortnite.
Decentraland launched its music festival in 2021 amid the pandemic. Originally called Metaverse Music Festival, in its first three years the event hosted artists including Deadmau5, 3LAU, RAC, Alison Wonderland, Ozzy Osbourne, Dillon Francis and Soulja Boy. A representative for the event says that the event drew roughly 50,000 unique attendees in 2021 and 2022. (In 2023, a smaller version of the event focusing on Decentraland community-based artists took place while the platform was being revamped.)
“Our theme this year, ‘space traveler,’ speaks to this sense of discovery and exploration,” head producer at Decentraland and Decentraland Music Festival Bay Backner tells Billboard. “We also see Decentraland as a “third space” for music experience. It bridges the community fans find at live EDM festivals, like Tomorrowland and Ultra, with the accessibility and immediacy of streaming music at home. It is as easy to enter from your computer, but you’re simultaneously sharing an important, creative, transient experience with others from around the world. And importantly, Decentraland Music Festival is free and open to all.”
Decentraland has users in 159 countries, who, in addition to the music, can check out Decentraland Music Festival offerings like live talks on AI, the future of electronic music and “label round tables” attended by dance imprints including Monstercat, Coop Records, Hospital Records and more.
“During the pandemic, I started a virtual events company where we were fortunate enough to put on shows with a relatively high degree of production value, and miraculously we were able to provide fees to the artists and staff involved,” Mat Zo tells Billboard. “After the pandemic ended, that fizzled out and I thought virtual events were a thing of the past. So when I was asked to perform at a virtual event this year, I was pleasantly surprised to say the least. I’m glad someone managed to take the concept further and make it work in a post pandemic context. I have a deep appreciation for the amount of work that goes into these events, and I’m extremely grateful to be a part of one.”
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