Here’s How To Get Tanner Novlan’s Hilarious Liberty Biberty Merch

The Bold and the Beautiful star Tanner Novlan unveiled an online merchandise store that he created with his wife, Kayla Ewell. He’s capitalizing on the brand that made him beloved in households everywhere, and fans are going to be ecstatic.

Merch You Didn’t Know You Needed

Let’s face it: Sure, Tanner Novlan is great as Dr. John “Finn” Finnegan on B&B, but whenever we see him, his voice saying “Liberty Biberty” pops into our heads every gosh darn time! That’s because those Liberty Mutual commercials he’s been in are side-splittingly funny and leave a lasting impression. Now comes the merchandise aspect of his hilarious advertisements that no one saw coming.

On May 1, Novlan posted a simple phrase on X, formerly Twitter: “LIBERTY BIBERTY MERCH is LIVE,” which was accompanied by a link to his new merchandise store called Blank-Clo. When you click on it, the web page pops up with a video of Novlan and wife Kayla Ewell giggling as they insist users click on the “Let’s get to know each other…” link that’s presented there. Going down the rabbit hole, viewers are presented with another video in which Ewell asks, “Who wears the pants?” and on the count of three, they each point at one another to their own surprise.

The user is then presented with three more options to click on: “I’m ready to shop!”, “How do you stay connected with your busy work life?” and “What’s your favorite body part of your partner?” The third selection takes you to another video of the two, and we won’t give away what the two discuss, but we will mention that it’s almost NSFW, but not quite.

The Rabbit Hole Eventually Pays Off

It took us a little bit to navigate past their funny videos and a page where we literally sat for 15 minutes while nothing happened except for dozens of bubbles floating across the screen. Still, eventually, you’ll find all the cool stuff they’re offering. One item in particular is sure to tickle your fancy: a T-shirt with the word “Line?” written in Novlan’s handwriting and “Liberty Biberty” emblazoned over what looks like a loose sketch of the soap star.

There are all kinds of other fun items, including hats, hoodies, and pins with funny phrases on them. Check out the store and see what you like while you wait for Finn to utter Novlan’s famous phrase someday on the sudser!

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