Streaming Ratings: ‘Squid Game’ Spends Third Straight Week on Top

Squid Game dominated the streaming charts, though it cooled off a good amount in its third week at No. 1. Landman also peaked following its season finale, and American Primeval had a strong debut.

For the week of Jan. 6-12, Squid Game racked up 2.37 billion minutes of viewing on Netflix, according to Nielsen’s streaming ratings. That’s down by about 48 percent from the previous week — but still almost a billion minutes clear of Landman in second place. Since the Dec. 26 premiere of season two, Squid Game has totaled 11.88 billion minutes of watch time in the United States.

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As for Landman, its 1.38 billion minutes for the week leading into its Jan. 12 season finale continued the Paramount+ drama’s streak of improving every week it’s been on. It grew from 1.3 billion minutes a week earlier.

American Primeval, a western from Peter Berg, was the top premiere of the week with 1.25 billion viewing minutes on Netflix. Peacock’s reality series The Traitors scored a series high of 555 million minutes for the week of its season three debut (up from 499 million in preliminary figures). Apple TV+’s Silo (450 million minutes) and Prime Video’s Beast Games (405 million) each improved a bit on their prior week totals.

Nielsen’s streaming ratings cover viewing on TV sets only and don’t include minutes watched on computers or mobile devices. The ratings only measure U.S. audiences, not those in other countries. The top streaming titles for Jan. 6-12 are below.

Overall

1. Squid Game (Netflix), 2.37 billion minutes viewed
2. Landman (Paramount+), 1.38 billion
3. American Primeval (Netflix), 1.25 billion
4. Bluey (Disney+), 1.11 billion
5. Bob’s Burgers (Hulu), 936 million
6. Virgin River (Netflix), 878 million
7. The Equalizer (TV series) (Netflix/Paramount+), 847 million
8. Grey’s Anatomy (Hulu/Netflix), 753 million
9. Missing You (Netflix), 752 million
10. Dexter (Netflix/Paramount+), 731 million

Original Series

1. Squid Game, 2.37 billion minutes
2. Landman, 1.38 billion
3. American Primeval, 1.25 billion
4. Virgin River, 878 million
5. Missing You, 752 million
6. The Traitors (Peacock), 555 million
7. Evil (Netflix/Paramount+), 466 million
8. Silo (Apple TV+), 450 million
9. Jerry Springer: Fights, Camera, Action (Netflix), 420 million
10. Beast Games (Prime Video), 405 million

Acquired Series

1. Bluey, 1.11 billion minutes
2. Bob’s Burgers, 936 million
3. The Equalizer, 847 million
4. Grey’s Anatomy, 753 million
5. Dexter, 731 million
6. Family Guy (Hulu), 723 million
7. The Big Bang Theory (Max), 644 million
7 (tie). Friends (Max), 644 million
9. Gilmore Girls (Netflix), 605 million
10. NCIS (Hulu/Netflix/Paramount+), 596 million

Movies

1. Horizon: An American Saga – Chapter 1 (Max/Netflix), 524 million minutes
2. Despicable Me 2 (Netflix/Peacock), 505 million
3. Despicable Me (Netflix/Peacock), 386 million
4. In the Heart of the Sea (Netflix), 302 million
5. Furiosa: A Mad Max Saga (Max/Netflix), 288 million
6. Ad Vitam (Netflix), 275 million
7. The Fall Guy (Prime Video), 247 million
8. Interstellar (Netflix/Paramount+), 236 million
9. Moana (Disney+), 233 million
10. Rush Hour (Netflix), 222 million

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