‘Star Wars: The Force Awakens’ Toys to Be Unboxed Live Online in Global Event
“Star Wars: The Force Awakens” products are set to be unveiled in the world’s first-ever global live toy unboxing event.
Taking place over 18 hours in 15 cities across 12 countries, the event will see highlights from the range of merchandise featuring top digital stars from the Maker Studios network.
The event will begin in Sydney, Australia on the morning of Sept. 3, and continue through Asia, Europe, Canada and the Americas, as selections from the new toy line debut to global fanfare in the run-up to retailers around the globe opening their doors at midnight.
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The “Star Wars” YouTube channel will host the live stream, which kicks off with the first unboxing in Sydney, Australia at 7:45 a.m. local time on Sept. 3 (5:45 p.m. ET on Sept. 2). The grand finale will take place at Lucasfilm in San Francisco at 8 a.m. PT (11 a.m. ET) on Thursday, Sept. 3. Each of the 15 locations will reveal a new product inspired by “Star Wars: The Force Awakens.”
The global unboxing event will incorporate traditional toy unboxers like the popular EvanTubeHD; channels featuring families such as Bratayley; lifehack specialists such as ExpCaseros; gamers such as AlexBy11; and “Star Wars” fans from around the world, including Chris Pirillo.
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The global celebration culminates at midnight local time, when many retailers around the world will open their doors to fans to purchase “Star Wars: The Force Awakens” toys, collectibles, books, apparel and more.
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