Pharrell Played His Greatest Hits at Louis Vuitton, and Brought J-Hope, Travis Scott and Bradley Cooper Front Row
Louis Vuitton men’s creative director Pharrell Williams played his greatest hits for fall ’25, with a collection designed in collaboration with his friend Nigo that referenced his archives and looks from the early 2000s. The show opened with a chamber orchestra, a pink record served as the runway, and he brought out plenty of hit-making celebrities to fill the front row.
K-pop superstar J-Hope from BTS returned to the fashion ranks after completing mandatory military service in South Korea, with hundreds of screaming fans waiting outside of the Louvre museum in the freezing weather to welcome him back.
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He bopped along to the music throughout the show, and showed off his outfit with a bucket hat, baggy jacket and teeth gems. And no wonder – the show’s soundtrack included a new song from Don Toliver featuring J-Hope. The song titled “LV Bag” was produced by Pharrell and created specifically for the fashion show.
The rapper sang the praises of the trunks that were wheeled around the runway throughout the show. Williams was also thinking pink, with a series of soft pastel looks. J-Hope was a fan. “Probably the pink I would wear,” he said, citing his favorite looks.
How is he getting ready for his first solo concerts without the other six group members? “Working hard, energetically and eagerly preparing,” he said. Asked if he is a little nervous, he expressed excitement instead. “It doesn’t matter. I’m ready. Let’s go.” His tour kicks off Feb. 28.
He was seated next to LVMH Mo?t Hennessy Louis Vuitton chairman and chief executive officer Bernard Arnault, fresh off a private plane from Washington, D.C., where he attended the presidential inauguration along with his wife Hélène and children Delphine and Alexandre.
Got7 members Bam Bam and Jackson Wang also made the front row. The group just released their first album in three years after leaving their label and going independent. It dropped Monday night.
“I just came back with my boys again after three years. I’m super excited,” said Bam Bam. “The title song is actually my first time writing the title song for the group. It’s a lot of pressure, but, you know, it seems like a lot of people love it, so I feel really blessed right now.”
“I’m excited, this time Nigo is on board,” continued Bam Bam, who loved the duo’s take on street style.
His sharp suit had an edge. “I like the see-through top, with the LV logo. Some bling bling. Stay cool, you know,” Bam Bam said.
He was seated next to Wang. “I hope I can learn and be inspired,” he said of seeing Williams’ designs on the runway. Wang has collaborated with Williams’ Joopiter brand through his Team Wang design studio.
Elsewhere, Shaboozey made the rounds, accepting congratulations on his Grammy nomination while he posed for pics with Pusha-T and No Malice, and “Squid Games” star Gong Yoo sipped Champagne.
Shaboozey chatted with Idris Elba, who will star in and direct the upcoming project “Things Fall Apart,” based on the Nigerian novel. The “A Bar Song (Tipsy)” singer expressed faith that studio A24 could get such a delicate story right.
Elba was accompanied by his wife, Sabrina Elba, and both were clad in tough leather looks. It was the first time the duo was seeing a Louis Vuitton collection under Williams’ direction.
“We’re in leather outfits and feeling good about it,” said Elba. He also moonlights as a DJ. “I love it. It’s my secret life.”
Adrien Brody, fresh off his Golden Globes best actor win, took the time to catch up with Bradley Cooper, who has been a regular in the Vuitton front row since joining the house as a house ambassador in 2022.
“I love what Pharrell is doing. It’s great. I love all of it — it’s stuff I want to wear,” said Cooper, clad in a cozy winter coat. “Everything from the shoes to the jackets to the pants. I’m just really digging everything he’s experimenting with, and it makes me feel bolder.”
The Oscar nominee demurred when asked about his red carpet fashion, or if he would wear one of Williams’ cowboy-inspired looks. “I haven’t been on a red carpet in a long time,” he joked.
But he could be back there soon, with his new project “Is This Thing On.” He stars and directs in the comedy with Sean Hayes and Will Arnett. It’s something of a departure for Cooper, who directed dramas “Maestro” and “A Star Is Born” in recent years.
“I’m doing my best,” he said of taking on the new genre. That project will start shooting at the end of February.
Celebrities Front Row at Louis Vuitton Men’s Fall 2025 Ready-to-Wear Collection
Launch Gallery: Celebrities Front Row at Louis Vuitton Men's Fall 2025 Ready-to-Wear Collection
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