Nailed it! Luisa lookalike goes viral on TikTok with her 'Encanto' impression

Since we can’t talk about Bruno, let’s talk about Maribel Martinez instead.

Martinez, 23, is a Phoenix woman whose TikTok videos of her impersonation of Luisa in DIsney's hit animated “Encanto” have captivated people – to the tune of millions of views.

And to the tune of “Surface Pressure,” one of the songs on the soundtrack, and Luisa’s big set piece in the film. Luisa is under a lot of pressure, self-imposed and otherwise, to keep her family and their town together through her super-strength. The pressure is on her, not just figuratively but literally, as she carries several donkeys or picks up houses.

Martinez, who includes “Luisa cosplay” in her TikTok bio, performs dressed as Luisa – and looking a good bit like the animated character – in a few videos. One has received more than 27 million views.

How'd that happen? 'We Don't Talk About Bruno' from 'Encanto' is now a No. 1 hit

Maribel Martinez's take on Luisa has made her a TikTok star, with nearly 25 million likes

It’s also made Martinez a viral TikTok star. Her account has almost 25 million likes, and she’s now been featured on “The Kelly Clarkson Show” and the “Today” show wrote a story about her.

Martinez told “Today,” in a report headlined, “Meet the mom going viral for her uncanny resemblance to ‘Encanto’ character Luisa,” that she related to the character.

“I was shocked because I was so glad to see that I could see myself in somebody else,” she says in the itnerview.

She heard the song before she saw the movie. It all gelled.

“Not only was I physically the appearance of this character, but the song just related to me so much in my own livelihood,” Martinez told “Today.”

“I was raised as the oldest but I am the middle child out of seven of us altogether. I’m the fourth one. And my older siblings were adopted out and I was raised as the oldest. So I had a lot of pressure on me growing up.”

Now she’s channeled that pressure into a viral hit.

“The result is uncanny,” Clarkson said on her show.

From 'Encanto' to 'Ricardos': Here's what you need to stream right now

'I've never seen a Disney character that looked like me'

Martinez told her, “I’ve never seen a Disney character that looked like me so I was just so excited. It’s crazy because in the movie she carries the whole world on her shoulders. And in the same place I felt the same way because I had to raise my siblings from the age of 6. My mom had mental health issues. And then when I got older, I adopted them. I was like, wow, I need to do this video.”

She’s also heard from the real-life Luisa. Jessica Darrow, who provides the voice for the character in “Encanto,” commented on the video and Martinez messaged her. They hope to meet soon.

'Encanto': What Disney’s latest teaches us about self-worth and overcoming intergenerational family trauma

This article originally appeared on Arizona Republic: 'Encanto' lookalike goes viral on TikTok with her Luisa impression