The Kendrick Lamar, Drake, J. Cole beef, explained
Competition is a firm pillar of hip-hop. Years before Tupac and Biggie or Jay-Z and Nas ever traded lyrical blows on iconic diss tracks, DJs squared off at legendary block parties. Break dancers battled out in competitive cyphers. MCs exchanged fiery bars in battle raps onstage. Those traditions laid the cornerstone for a genre that continues to evolve, propelling hip-hop into a global phenomenon and elevating rap artistry.
So last month, when beef started to broil between the industry’s purported “big three” - Kendrick Lamar, Drake and J. Cole - after Lamar took direct aim at Drake and Cole in a guest verse on “Like That,” a track on the new Future and Metro Boomin album, “We Don’t Trust You,” fans eagerly awaited a rap battle for the ages.
A potential faceoff between Lamar, Drake and Cole could be a culmination for three rap heavyweights who have dominated their genre - generating numerous accolades, critical acclaim and fierce debates among fans engaging in endless discussion of the genre’s greatest artists.
“The past couple of weeks have been the most exciting time in hip-hop we’ve had in a long time,” said Sowmya Krishnamurthy, a music journalist and author. “It’s the first time that we’ve seen three artists at the top of their game, really going after the crown.”
But what followed Lamar’s verses hasn’t quite been a classic hip-hop beef: J. Cole released and retracted a response. In the last month, rappers from Rick Ross to A$AP Rocky took their own shots at Drake. The Canadian rapper responded with an AI-enhanced diss track that triggered threats of legal action from Tupac Shakur’s estate. And in the latest escalation, Lamar circled back with a scathing song on Tuesday that called Drake a scam artist and an absent father.
Here’s how to make sense of it all.
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How did the feud start?
Lamar’s verse on “Like That” references Drake and Cole’s 2023 song “First Person Shooter,” in which Cole dubbed the three rappers the industry’s greatest. “We the big three like we started a league, but right now, I feel like Muhammad Ali,” Cole rapped.
Lamar profanely dismissed that notion, concluding, “It’s just big me.”
But he saved most of his venom for Drake, seemingly comparing himself to Prince and Drake to Michael Jackson, noting that “Prince outlived Mike Jack” and referencing Drake’s latest album “For All the Dogs” with the lines: “’fore all your dogs gettin’ buried/ That’s a K with all these nines, he gon’ see ‘Pet Sematary.’”
Lamar was drawing a line in the sand, said Rob Markman, a music journalist and vice president of content strategy at Genius, a service that annotates song lyrics. “Kendrick is the aggressor here. [His] stance, so it seems, is you can’t just say you’re the greatest. You’re going to have to prove that. We’re not in a world where you can just say anything. This is hip-hop.”
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How did J. Cole respond?
On April 5, Cole dropped the surprise album “Might Delete Later,” including the song “7 Minute Drill,” in which the North Carolina native implies that Lamar only averages “one good rap verse” every 30 months, and that he disses other artists in his music for attention. Cole also criticized Lamar’s acclaimed albums “To Pimp a Butterfly” and “Mr. Morale & the Big Steppers,” calling the first boring and overrated and the second “tragic.”
Many listeners viewed that angle as a major misfire.
“The problem with that [verse] is Kendrick has a stellar discography,” Markman said. “The whole thing about battle rap: … It doesn’t all have to be true. But when you’re most successful is when you take a bit of the truth and twist it in your favor, and you get the public on your side. I think that’s what Cole tried to do here,” Markman said. “I think it was a swing and a miss.”
Cole seemed to agree. While onstage at his Dreamville Festival in Raleigh, N.C., on Sunday, the rapper walked back what he said on the track, explaining that the response he saw to the song didn’t “sit right with my spirit,” disrupting his sleep and peace of mind.
“That was the lamest, goofiest s—,” Cole said. He also told fans that he would update the song or remove it from streaming services (it has since been removed).
“J. Cole famously said he let Nas down in a song many years ago, and with this move he’s let hip-hop down,” Krishnamurthy said. “It’s disappointing to see that somebody who, as an athlete himself, understands healthy competition and sportsmanship and also is a true lover of the art form of hip-hop, would come out with a diss record and then 48 hours later, rescind it.”
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How did Drake respond?
After it was initially leaked by multiple X (formerly Twitter) accounts, Drake officially released his song “Push Ups” on April 19, which dissed Lamar, Metro Boomin, Future, the Weeknd, Rick Ross and even referenced J. Cole’s apology.
On the track, Drake asked how Lamar was “steppin with a size 7 mens on” and called the Compton rapper a “pipsqueak.” He also denounced Lamar’s recent album. “Your last one bricked, you really not on s—t / They make excuses for you ’cause they hate to see me lit,” he rapped.
Later that day, Drake doubled down with the release of a second diss track, “Taylor Made Freestyle,” where he taunted Lamar for his collaborations with pop artists like Taylor Swift and provoked Lamar to respond in the name of West Coast rap. But the song, which uses AI technology to replicate the voices of Tupac and Snoop Dogg, quickly backfired. Just days later, Drake removed “Taylor Made” from all public platforms after Tupac’s estate sent him a cease-and-desist letter, threatening to sue to the rapper.
Drake is no stranger to rap feuds, having previously mixed it up with big names like Meek Mill, Pusha T and Ye, the rapper formerly known as Kanye West.
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How did Kendrick Lamar respond back?
On Tuesday, Lamar released “Euphoria,” a dense six-minute diss track against Drake that left some fans reeling and instantly declaring Lamar as the victor.
In the song, he hurls a verbal assault at Drake, calling him a “pathetic master manipulator,” a “habitual liar” who is “not a rap artist” but “a scam artist” and a neglectful father to his 6-year-old son Adonis.
“I got a son to raise. But I can see you don’t know nothin’ ‘bout that,” Lamar raps.
He also criticized Drake’s brand and rap artistry. “I’m the biggest hater. I hate the way that you walk, the way that you talk. I hate the way that you dress. I hate the way that you sneak diss.”
“How many more fairy tale stories about your life 'til we’ve had enough?” Lamar continues. “How many more Black features 'til you finally feel that you’re Black enough?”
The lyrics have drawn comparisons to Pusha T’s 2018 diss track, which similarly challenged Drake’s biracial identity and brought his son Adonis into the mix. Drake never released an official song in response to Pusha. Lamar notes this in “Euphoria,” warning Drake: “Let me see you Pusha T. You better off spinning on him again, you think about pushin’ me.”
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What did other rappers say?
Alliances may be forming on both sides across hip-hop. Lamar’s initial diss toward Cole and Drake appeared on a record with Metro Boomin and Future, a frequent collaborator of Drake’s (before a rumored falling out).
“It’s almost like Marvel’s ‘Captain America: Civil War,’” said Markman, “where you got superheroes on one side, superheroes on another side, and it’s about to be a clash going on.”
Another big name joined forces against Drake: A$AP Rocky, who appears on the track “Show of Hands” on Future and Metro Boomin’s second album in three weeks, “We Still Don’t Trust You.”
Drake and Rihanna, with whom Rocky has two children, once dated, and Rocky’s lyrics appear to reference that history (men “in their feelings over women, what, you hurt or somethin’?”) as well as Drake’s son (“I smash before you birthed, son, Flacko hit it first, son”), whose existence only came to light during Drake’s highly personal 2018 showdown with Pusha T.
Rappers Rick Ross and Ye have also joined the fray. In response to Drake’s “Push Ups” Ross released his own diss track called “Champagne Moments,” in which he suggested that Drake got a nose job and surgery on his stomach, and called the biracial rapper a “White boy.”
Ye, meanwhile, dropped his remix to “Like That” on April 21, taking aim at Cole’s “Big Three” lyrics and Drake’s label deals.
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Will this beef ever end?
Fans say Lamar’s latest round with Drake has restored the hip-hop order for many who felt robbed of a huge rap battle after Cole’s apology.
Kendrick just saved hip-hop, dozens of users declared online. Others joked about the relief Cole must now be feeling now in bowing out of the feud - though some voices across the hip-hop world had always understood the move.
Earlier in April, Charlamagne tha God, host of the syndicated radio show “The Breakfast Club,” said he respected Cole’s decision.
“The rap fan in me understands the disappointment many of you feel in Cole,” he said. “But the man in me, who understands that I’m a spiritual being living a human existence, has nothing but respect for what J. Cole did. So many of us lead with pride and ego nowadays and we let these idiots on social media, who we don’t even know, peer pressure us to say things and do things that we don’t even wanna do.”
Meanwhile, gangster rap mogul Marion “Suge” Knight, who is serving a 28-year prison sentence for manslaughter, slammed Cole on a recent episode of his podcast, “Collect Call.”
“J. Cole, you supposed to say what you mean and mean what you say,” Knight said. “To be the best, you gotta beat the best. This is a contact sport. As we used to say back in the day, if you don’t wanna be a gangsta rapper, go be R&B. West Coast, stand up. It’s a victory.”
Knight’s comments call back to a more vicious era in rap beefs between East Coast and West Coast artists in the mid-’90s. The tension centered on the feud between superstar rappers Christopher Wallace, known as Biggie Smalls, who was signed to Puff Daddy’s New York City label Bad Boy Records, and Tupac Shakur from Knight’s Los Angeles-based label Death Row Records.
Songs like Biggie’s “Who Shot Ya?” and Shakur’s “Hit ’Em Up” are classic diss tracks. But that feud famously ended with the killings of both rappers in drive-by shootings within six months of each other.
These days, beef doesn’t get that far. “As long as it fuels the art, as long as it stays on record, as long as nobody gets hurt in real life, as long as you don’t end up with a Biggie and Pac situation, I think the competition is good for us,” Markman said.
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