Kendrick Lamar Caps Off Victory Lap With Searing Super Bowl Halftime Show Featuring SZA, Samuel L. Jackson & More
After a triumphant Grammys night on Feb. 2 during which he clinched five awards — including the coveted record and song of the year for “Not Like Us” — hip-hop powerhouse Kendrick Lamar made his way to the Caesars Superdome in New Orleans on Sunday (Feb. 9) to bask in his well-deserved victory lap at the Super Bowl 2025 Halftime Show.
As the Philadelphia Eagles unexpectedly surged ahead of the Kansas City Chiefs with a resounding 24-0 halftime lead, the stage was set for Lamar to electrify. With a birds-eye view of the stage, a massive tic-tac-toe board awaited viewers as they were greeted by Uncle Sam — well, Samuel L. Jackson. Dressed in a patriotic ensemble, the actor welcomed fans to “The Great American Game.”
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Lamar began his lyrical exhibition by rapping to “Bodies” on top of a GNX. A frenetic Lamar is swarmed by an army of dancers dressed in red and white before segueing into his Billboard Hot 100 chart-topper “Squabble Up.” Flanked by his dancers, Lamar’s surgical precision and breath control remained on par until he reached the hook and is interrupted by Jackson. “No, no, no. Too loud, too reckless, too ghetto,” declared Jackson. “Mr. Lamar, do you really know how to play the game? Then tighten up.”
Lamar took heed of Jackson’s words of wisdom and entered a quick medley of 2015’s DAMN, during which he dishes out “Humble” and “DNA.” Lamar continued to blitz fans with surprises, mainly when he performed “Euphoria,” his searing diss track against Drake, which also doubles as a subtle sign that maybe he’d detonate “Not Like Us.” Shortly after, Lamar veered to a pseudo-street corner, where he rapped “Man in the Garden” in front of his homies to the disdain of Jackson.
“I see you brought your homeboys with you,” sneered the actor. “The old culture cheat code. Scorekeeper, deduct one life.”
Lamar kept the GNX buzz intact as the stage shapeshifted again, this time into the form of an X, where he performed “peekaboo.” “Ladies, I wanna make a move,” Lamar rapped to his female dancers before tantalizing them with “their favorite song.” The instrumental for “Not Like Us” hummed through the speakers. Instead of succumbing to the pressure, Lamar slowed things down and brought out his one-time TDE compatriot SZA for “Luther” and “All the Stars.”
“That’s what I’m talking about. That’s what America wants,” cheered Jackson. You’re almost there. Don’t mess this up.”
Jackson’s cautionary warning came on the heels of “Not Like Us,” as Lamar gave an impromptu freestyle, positioning his reasoning for ultimately performing the song. “You really ’bout to do it?/ Yeah, they tried to fake the game, but you can’t fake influence,” said Lamar before pressing go on “Not Like Us.” With the cameras focused on Lamar’s face, he didn’t lose eye contact and delivered the controversial verse with fury, name-dropping Drake and having the crowd rap back the now popular “a minor” line with fervor.
After “Not Like Us,” Lamar seamlessly pivoted to “TV Off,” with the song’s producer, Mustard, alongside him. The now-classic yell of “Mustard” reverberated through Caesars Superdome, allowing the rapper to cap off a monumental set with a lit-up sign reading “Game Over” set up in the crowd, punctuating his efforts.
The impact of Lamar’s performance is indisputable, leaving hip-hop and pop culture awestruck once again.
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