Gene Simmons Is Touring Solo, Traveling Light and Making Lots of Money
Gene Simmons spent decades traveling the world as the fire-breathing bass player for KISS, taking with him the large road crews required for massive — and expensive — productions on some of music’s biggest stages. Since KISS’s final show in December 2023, Simmons has been traveling considerably lighter as the frontman for the Gene Simmons Band, playing KISS favorites, some rarely heard Simmons solo tunes and familiar classics by the likes of Van Halen and Motorhead.
Simmons says he has stripped down the tour to the essential elements — the musicians — and pockets more money from a Gene Simmons Band show than he netted as a member of KISS. “The local promoters provide the back line, and we just get up there and play,” Simmons tells Billboard’s Behind the Setlist podcast. That’s a sharp contrast to the complex — and expensive — production required to take KISS on the road.
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As a solo artist playing festivals and theaters, Simmons has “no managers, no private jets, no 20 tractor trailers, no 60-man crew, no huge shows — and the pyro alone for every [KISS] show is ten grand, sometimes 50 [thousand dollars] if you go outdoors,” he explains. “Enormous, enormous costs for doing that.”
Simmons is “proud” to have performed those massive productions, but the Gene Simmons Band tour isn’t trying to replicate the KISS stage show. “It’s almost as if you decided to rent some amps in a garage and plug in,” he says, “and then everybody from the neighborhood comes in … It’s very informal and a lot of fun.”
Outside of the four band members, the band takes two additional people on the road, says guitarist Brent Woods, who manages the travel and concert production details: an assistant who helps with business duties and Simmons’ security, and one crew member for the musicians. As for equipment, Woods says the band — which also includes guitarist Jason Walker and drummer Brian Tichy — takes only its guitars and pedal boards, and Tichy may take his own snare drum on the upcoming tour. Otherwise, everything is rented. “It does save a lot of money,” says Woods. “And then in turn, everybody benefits, right? The band included. Everybody makes more money.”
The stripped-down traveling arrangement wouldn’t work with a larger group of people, Woods admits. Nor would it work if Simmons wasn’t comfortable riding in a splitter van and going without rock star trappings. “But Gene’s so easygoing,” says Woods. “He’s just so relaxed and he’s low maintenance. He doesn’t need a lot. He’s not the quintessential rock star that has to have a certain room or a suite that’s on this floor far away from the elevator. He just is not that way.”
Simmons readily admits he didn’t pioneer this approach to touring. “It used to be done by black musicians on the Chitlin’ Circuit, what used to be the black clubs, because they couldn’t play white clubs,” he said. Rock pioneer Chuck Berry took it a step further, touring only with his guitar and arriving in each city with a local band that had learned and rehearsed his songs. (Bruce Springsteen once played in Berry’s backing band for a concert in 1973.) “Now, I don’t do that,” said Simmons. “I take my band with me, but Berry would show up and would, you know, he’d tell the guys, ‘Study the records, learn these songs, I’m going to show up,’ and no rehearsal, nothing.”
To Woods, the Gene Simmons Band’s do-it-yourself touring approach is simply a longer version of the “weekend warrior” touring artist. “Bands go out Thursday, Friday, Saturday, and they play two, three shows. It’s the same thing. They’re flying to the destination, the back line’s there for them.”
Extending the weekend warrior approach into longer tours requires the knowledge Woods gained from decades as a traveling musician for decades, first as a member of the group Wildside and more recently as a member of Sebastian Bach’s band. “I’ve learned since the 90s,” he says, “when I started going out and touring. And you kind of learn by a lot of mistakes and your own mistakes and other people’s mistakes, and you finally figure it out.” Woods’ time on the road has also allowed him to built a network of professionals he can call to work at his shows in different cities. “It’s hard for younger bands to do that because they don’t know a lot of people,” he says.
Listen to the entire interview with Gene Simmons in the embedded Spotify playlist or go to Spotify, Apple Podcasts, iHeart, Amazon Music, Podbean or Everand.
Note: An earlier version of this article incorrectly said guitarist Zach Throne was a member of the Gene Simmons Band.
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