Fyre Fest II is happening, says Billy McFarland. How the founder is making a bold attempt at redemption after the 2017 disaster.

In a surprising turn of events, Billy McFarland, the mastermind behind the original Fyre Festival, is bringing the infamous event back. Dubbed Fyre Festival II, the revived festival is reportedly scheduled to take place April 25-28, 2025, on a private island off the coast of Mexico in the Caribbean.

Despite the catastrophic failure of the first festival in 2017 — which led to multiple lawsuits, McFarland’s prison sentence and two tell-all documentaries — the disgraced founder remains optimistic about a new version of the event. Citing new management, McFarland insists that this time things will be different, although there are currently no confirmed performers or location. Not surprisingly, many are wondering whether history is doomed to repeat itself.

Here’s everything you need to know about the return of the Fyre Festival and how McFarland is trying to rewrite its legacy.

The disaster of Fyre Festival 2017

The original Fyre Festival took place in April 2017 and reportedly cost upwards of $12,000 per ticket. It promised to be an ultra-luxurious music festival in the Bahamas with gourmet food, celebrity appearances and performances from top artists like Blink-182 and Major Lazer. Prominent influencers and models like Bella Hadid, Hailey Baldwin, Emily Ratajkowski and Kendall Jenner promoted it on social media. Rapper Ja Rule served as one of its lead organizers.

The reality, however, was far from what was promised. Instead of gourmet food, the roughly 5,000 attendees were served takeaway cheese sandwiches. “Luxury” accommodations were replaced with disaster-relief tents that were reportedly left over from Hurricane Matthew. None of the pre-booked performances took place, and chaos ensued. Hundreds of attendees didn’t have a place to sleep, and many of them reportedly had their belongings stolen due to lack of security.

The costly aftermath

By March 2018, McFarland pleaded guilty to fraud and was sentenced to six years in prison, later admitting that he “knowingly lied” to attendees and investors. He served nearly four years before his release in March 2022, though he was placed on a six-month house arrest.

Attendees eventually won a class-action lawsuit, getting a paltry $281 each, according to the BBC. Ja Rule was absolved of any personal liability but Jenner was ordered to pay $90,000 for her involvement in promoting the ill-fated festival.

Employees posted scathing accounts of their experience, with one describing it as “incompetence on an almost inconceivable scale.”

For his part, McFarland offered public apologies both during his prison sentence and after his release. Reflecting on his actions, he told the New York Times in September 2022, “I deserved my sentence. I let a lot of people down,” attributing his poor decisions to “immaturity.”

McFarland is not allowed to leave New York without an officer’s permission, he told the Wall Street Journal, and will remain on probation until next August. Each month, an undisclosed percentage of his side income goes toward the $26 million he’s ordered to pay back his original investors.

Fyre documentaries and public scrutiny

The Fyre Festival’s failure was immortalized in two popular documentaries: Netflix’s Fyre: The Greatest Party That Never Happened and Hulu’s Fyre Fraud. Both films highlighted McFarland’s reckless decision-making and deceit in the lead-up to the festival.

These films, along with an Oscars joke and several late-night jabs, turned Fyre Fest into a pop-culture phenomenon and a cautionary tale. They also sparked broader discussions about the dangers of blindly trusting social media influencers and the impact they have on consumer behavior.

McFarland’s vision for Fyre II

A new production company, which he has not yet named, reportedly bought a 51% stake in the festival’s parent company, Fyre Media, and will be responsible for the festival’s finances and operations.

McFarland claims to be keeping himself away from operational aspects this time, but he’s promised a mix of music, extreme sports and new experiences — including karate, pit fighting and comedy.

“We haven’t booked any talent for Fyre II,” he told Today. “It’s not going to be just music — for example, karate combat. We’re in talks with them to set up a pit to have, like, live fights at Fyre Festival II.”

He didn’t confirm the name of the island, but shared that the festival will rely on “existing infrastructure” for housing, eateries and restrooms. The unnamed production company will handle logistics.

Heath Miller, an owner of a resort on the Honduran island of Utila who has been talking to McFarland about hosting a festival in Honduras, described the production company as an “independent, midsized festival producer” to the Wall Street Journal.

The road to redemption

McFarland hinted about a festival reboot as early as December 2022. In August 2023, he announced on YouTube that tickets had gone on sale. It was later reported that those tickets were limited to 100 presale VIP tickets, costing $499 each, and sold out days later.

Current ticket prices reportedly range from $1,400 to $1.1 million for packages that include luxury yachts, scuba diving and island hopping. McFarland says he plans to use any negative publicity for his benefit.

“We have the chance to embrace this storm and really steer our ship into all the chaos that has happened,” he told "Today." “If it’s done well, I think Fyre has a chance to be this annual festival that really takes over the festival industry.”

Andy King, an event planner involved in the original festival who went viral after revealing that McFarland had asked him to give a customs official oral sex to retrieve an order of water bottles, confirmed he’s returning for Fyre Festival II. In an interview with the Wall Street Journal, King said he’d only return if an outside company took control.

“I’m not sure I can believe anything that he says at this point,” King said, claiming that McFarland had stopped answering his messages in November after he’d requested that McFarland confirm what percentage ownership King would have in Fyre Media.

“He’s gone rogue on me again,” said King. “Maybe he has signed a deal. I’m not privy to it. I don’t know anybody who is.”

Can Fyre Festival II succeed?

While McFarland has acknowledged the hurt caused by the first Fyre Festival, he’s betting on the festival’s past notoriety to turn it into a long-term event.

“I want 90 percent of the people saying, ‘This is not real, it’s never going to happen,’” McFarland told the Wall Street Journal. “We’re betting that it’s going to make the 10 percent who can afford it to be like, ‘Yeah, we’re going to show them.’"