BE:FIRST Announce Details of First World Tour Spanning 15 Shows Across Three Continents
Chart-topping Japanese pop group BE:FIRST is finally expanding onto the global stage with their first-ever world tour.
Following the boy band’s eight No. 1 hits on the Billboard Japan Hot 100 chart, Billboard can exclusively reveal that BE:FIRST is embarking on a world tour this year titled -Who Is BE:FIRST?-. Launching on April 22 in Los Angeles, the trek will span 15 cities across North America, Europe and Asia to mark a major move in the J-pop stars’ international ascent.
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Managed by Tokyo-based agency BMSG, the septet consisting of Sota, Shunto, Manato, Ryuhei, Junon, Ryoki and Leo debuted in 2021 after winning fans through the reality singing competition The First. BE:FIRST’s first-ever single, “Gifted.,” topped the Billboard Japan Hot 100, leading the band to millions of views on YouTube, and collaborations with fellow chart-toppers like English DJ and producer Jonas Blue and two singles with K-pop boy band ATEEZ. Through their three years together, and with a mix of feel-good pop, intense EDM, futuristic hip-hop and classic R&B, the seven-member group has carved a multifaceted musical identity that’s garnered millions of social-media followers and fans — or BESTY, as their fans are affectionately known.
“We are excited to announce that BE:FIRST will be embarking on a world tour,” the guys tell Billboard exclusively. “As BE:FIRST, we’ve had very few opportunities to perform outside Japan so we’ve been eagerly looking forward to holding our first-ever world tour! We’re truly excited to see how international BESTY will react to our music and performances. In addition to sharing our music, we’re especially looking forward to the stage talk during our shows — talking about the local culture, sharing memories in the cities we visit and creating unforgettable moments together!”
“BE:FIRST was founded with the goal of delivering world-class dance and vocals — a vision they have pursued since their audition process,” says legendary rapper-producer SKY-HI, the CEO of BMSG who also acts as BE:FIRST’s main producer.
“With the support we’ve received through their activities in Japan and the success achieved so far, BE:FIRST is now ready to embark on their first-ever world tour. As the producer of BE:FIRST, I am confident that their music, performance quality, and attitude align with global entertainment standards, and I deeply appreciate the high praise they have received so far. At the same time, we remain aware that we are still a young and emerging presence in the industry. Having sparked a sensation in Japan in 2021 and 2022, BE:FIRST is determined to recreate that excitement on the global stage, embarking on this journey as fresh newcomers. We deeply appreciate your continued support. At BMSG, we proudly represent Tokyo, Japan, and we see this as an opportunity to make the world a more exciting place. By showcasing the power of creativity, we will continue to uphold our ‘creative first’ philosophy. We hope you look forward to what’s to come.”
In addition to live concerts in new countries and continents, BE:FIRST has also lined up representation outside of Japan with Steel Wool Entertainment, the management and media agency whose clients have included Anderson .Paak, Hayley Kiyoko, Amber Liu and more.
“I flew into Osaka to see BE:FIRST and was blown away by their stage presence and knew that we had to work with them,” says Steelwool CEO and founder Kevin Morrow. “I can’t wait for the world to see what I saw on their upcoming tour.”
In the meantime, the BE:FIRST members want their fans to stay healthy and send BESTY-approved recommendations for their cities.
“Please take care of your health, and let’s enjoy the show to the fullest!” BE:FIRST adds. “And if you have recommendations for delicious local food or great places to visit in your area, let us know — we’d love to explore during our stay! We’re all so thrilled to meet you soon!”
Fans can look forward to different VIP packages available for the tour, as well as BE:FIRST’s upcoming single “Spacecraft,” set for release in February. The track follows the group’s recent Top 5 Billboard Japan Hot 100 hit “Sailing,” a collaboration with the popular animated manga series One Piece.
Read on for the full tour dates and on-sale ticket information across regions, as well as more tour information on BE:FIRST’s official site here.
-Who is BE:FIRST?- 2025 World Tour dates:
4/22/25 – Los Angeles, CA, USA – The NOVO
4/23/25 – San Francisco, CA, USA – The Regency Ballroom
5/15/25 – Taipei – Zepp New Taipei
5/24/25 – Bangkok – Samyan Mitrtown Hall
6/1/25 – London, United Kingdom – O2 Forum Kentish Town
6/3/25 – Paris, France – Bataclan Theatre
6/4/25 – Amsterdam, Netherlands – Melkweg
6/6/25 – Frankfurt, Germany – Batschkapp
6/9/25 – New York, NY, USA – Webster Hall
6/10/25 – Philadelphia, PA, USA – Keswick Theatre
6/12/25 – Washington D.C., USA – Howard Theatre
6/14/25 – Chicago, IL, USA – Copernicus Center
6/17/25 – Honolulu, HI, USA – Hawaii Theatre
6/28/25 – Hong Kong – TBD
7/5/25 – Singapore – Capitol Theatre
Ticket On Sale Information:
North America:
Artist Fan Club Presale: Tuesday, Jan. 21 at 1:00 a.m. PST – Thursday, Jan. 24 at 5 p.m. PST
General Onsale: Friday, Jan. 24 at 10 AM local
Europe:
Artist Fan Club Presale: Tuesday, Jan. 21 at 1 a.m. PST to Thursday, Jan. 24 at 5 p.m. PST
Mastercard / LiveNation Presale: Wednesday, Jan. 22 at 10 a.m. local to Friday, Jan. 24 at
10 a.m. local
General Onsale: Friday, Jan. 24th at 10 a.m. local
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