EXCLUSIVE: Miu Miu Women’s Tales’ Latest Director Is Joanna Hogg
LONDON — British film director and screenwriter Joanna Hogg is the latest talent to take part in the long-standing Miu Miu Women’s Tales series, WWD has learned. An announcement is expected Monday.
Hogg, who worked in television and directed music videos before turning to feature films, is known for “Unrelated,” “The Souvenir” Parts I and II, and “The Eternal Daughter.”
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Her new film is number 29 in the Miu Miu series, and is called “Autobiografia di una Borsetta” or “Autobiography of a Handbag.” It will debut in London on Feb. 13, with the Italian brand planning to host a screening, followed by a talk with Hogg and a celebratory dinner.
The film is set in the Maremma, in Tuscany, with a cast of non-actors, and the story focuses on a handbag with human characteristics that recounts its life story from birth to old age. The film addresses a range of human emotions, and the highs and lows of life, through the metaphor of the bag.
The Miu Miu series was introduced in 2011, and is one of the only consistent commissioning platforms that exists exclusively for female filmmakers. Cinema has long been one of Miuccia Prada’s passions, and she created the space for women directors to express themselves and offer their points of view.
The most recent film in the series, “El Affaire Miu Miu,” was directed by the Argentine film director and producer Laura Citarella, and premiered at the Venice Film Festival’s “Giornate degli Autori” last year.
It screened alongside the 27th installation, “I Am the Beauty of Your Beauty, I Am the Fear of Your Fear” by Chui Mui Tan. In 2023, the film “Stane” was also unveiled at the Venice Film Festival. That film was directed by Croatian filmmaker, writer and producer Antoneta Alamat Kusijanovi?.
To further amplify and solidify the program, the Italian brand has also established the Miu Miu Women’s Tales Committee, which includes Prada and talents from across the film industry.
Film is just one of Miu Miu’s many cultural pursuits. Last year, the brand launched an international initiative called Summer Reads. The brand took over and customized existing newsstands or newly constructed locations, and gifted copies of classic works written by women, including “Forbidden Notebook” by Alba de Céspedes; “A Woman” by Sibilla Aleramo; and Jane Austen’s “Persuasion.”
That initiative came on the heels of Miu Miu’s inaugural Literary Club “Writing Life,” a two-day event spotlighting the work of the late Italian writers and poets Aleramo and De Céspedes during the Salone del Mobile in Milan last April.
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