EXCLUSIVE: Ciara Reveals Her Bebe Collaboration’s Mood Board and Sketches That Inspired the Collection
Ciara and Bebe teamed for a fresh collaboration for fall 2024, featuring a collection of apparel that highlights the singer’s own unique style and approach to fashion. The “Level Up” singer turned to nostalgia to inform her approach to the collaboration with the brand. The collection is available on Bebe’s official website.
Bebe and Ciara’s expansive collection encompasses everything from outerwear to cocktail dresses, sinuous bodysuits and more. Highlights from the collection include a faux fur maxi coat ideal for the cold winter months, sequin joggers, vegan leather combo denim moto jacket and more.
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Ciara worked on her Bebe collection in collaboration with Bluestar Alliance, the parent company of Bebe, Limited Too, Justice and Off-White, among other brands. Bebe and Bluestar Alliance formed a joint partnership in 2016. “I have really enjoyed the process of working with Bebe and the Bluestar Alliance’s marketing and design teams,” Ciara said in a statement to WWD.
“We started with a clear vision of what I wanted to accomplish, which was to create an all-encompassing collection that reflects the best in design, fabric, silhouettes and styles,” the singer said.
“I presented mood boards and images of some of my own go-to items, and from there I worked with the Bebe team on the collection. Go-to wardrobe pieces, as well as a bit of nostalgia, were all very important in thinking of the designs,” Ciara said.
Photos from the mood board Ciara presented highlighted red carpet looks and styles the singer previously wore for various events.
“I feel as if this collection represents my sense of style perfectly and I love the assortment of blazers, dresses, denim, joggers, hoodies and accessories, that are all authentically me,” she said of the collection.
“It’s so amazing to see how people are living for wearing the collection as much as I loved designing it,” Ciara said.
The singer’s collaboration with Bluestar Alliance’s brand ushers in a new era for Bebe. “Ciara’s commitment to a message of empowerment, confidence and positivity aligns with the Bebe brand,” said Ralph Gindi, cofounder and chief operating officer of Bluestar Alliance.
“As our ambassador Ciara will ignite a new and fresh brand conversation, drive buzz and allow Bebe to be introduced to her fanbase in an unexpected and exciting way. The Bebe brand has always been about a bold, confident attitude, body positivity and standout glamour. When you look your best, you have the power to achieve anything. Ciara is one of the most talented and adored superstars. She has had an incredible career and she exudes the qualities and star power we want Bebe loyalists to feel when they wear Bebe.”
Ciara x Bebe’s Fall 2024 Collection Campaign [PHOTOS]
Launch Gallery: Ciara x Bebe's Fall 2024 Collection Campaign [PHOTOS]
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