Doechii Rocks Grammy Museum With Riveting Performance & Q&A: ‘I Want the World’s Next Icon to Be Inspired by Me’
It was a lit scene inside the Grammy Museum’s Clive Davis Theater in downtown Los Angeles on Wednesday evening thanks to an electrifying dynamo by the name of Doechii.
As Doechii walked onstage to an ear-deafening chorus of cheers and shout-outs, she was just as psyched as the packed theater as she immediately launched into a rocking and riveting 11-song set. Accompanied by DJ Miss Milan, Doechii powered and danced her way through a mini-concert that opened with “Persuasive” and included “Boiled Peanuts,” “Denial Is a River,” “Spookie Coochee,” “Nissan Altima,” “Boom Bap” and the moving yet affirmative “Black Girl Memoir,” a key audience favorite.
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Before segueing into “Death Roll,” an excited yet humble Doechi took time out to directly address the audience, thanking her mom (who was in the audience) and her family, label home Top Dawg Entertainment/Capitol Records, the Grammy Museum and the fervent fans in the room. “I’m so excited to be celebrating such an incredible year and a new era of hip-hop,” said the current four-time Grammy nominee.
The Tampa-born, Los Angeles-based artist was the perfect guest to close out the last edition of the museum’s American Express-sponsored Spotlight program for 2024. The rapper is coming off a banner year, capped by four Grammy nominations: best new artist, best rap performance (“Nissan Altima”), best remixed recording (the Kaytranada remix of “Ego”) and best rap album (Alligator Bites Never Heal) — the first female rapper to appear in that category since Cardi B’s Invasion of Privacy in 2020.
Prior to that, the self-anointed Swamp Princess spent the last 18 months cementing the foundation for her career breakthrough, including a performance on the main stage at Coachella; opening for Beyoncé’s Renaissance world tour; touring with Doja Cat; and collaborating with JT on the popular Eurodance/hip-hop-fused “Alter Ego. In the wake of releasing her critically acclaimed mixtape Alligator in August, she guested on Tyler, the Creator’s latest album Chromakopia and performed at his recent music fest Camp Flog Gnaw.
Taking a brief pause after wrapping her set, Doechii returned for an illuminating and humorous conversation with four-time Grammy-winning rapper Killer Mike. During his initial pre-performance introduction, Killer Mike said in part, “She is an amazing representation of that swamp called Florida that’s given us talent in the artistic world from sculptor Augusta Savage to writer Zora Neale Hurston. She is a performer; a rapper rapping her ass off at a time where rap needs some rappers … an artist who I feel is the present, the future — and who’s going to change music forever.”
Here are five sound bites from the pair’s freewheeling conversation as well as insightful audience questions that touched on Doechii’s childhood, creative process, hard-won confidence and career advice, among other talking points:
What made her put her pure soul into a record: My confidence is truly built and nurtured. I wasn’t always this confident. I wasn’t always in environments that made me feel proud to be a dark-skinned, outspoken girl. So this confidence is truly built behind closed doors. My mother is a single mother of three girls, and she always told me I was the most beautiful girl in the world every single day. I’d leave that home environment with so much confidence, and then I would go to school and get bullied a lot. Eventually, I made a choice that I refuse to be anything but happy. I made a choice that I was going to be myself no matter what it took, no matter what anybody said about me. And that confidence I bring with me on this couch right now is the same confidence that I decided to pour into this project. I wanted to give people an audiovisual experience of what it’s like living in my skin, being in my life, what my brain moves like, what I think about, what I’m afraid of, what I love. And that’s also why I am extremely honored to be representing female rap in the hip-hop album category.
Her ultimate goal: The end goal, beyond the accolades, the money and everything, is I want the world’s next icon to be inspired by me. I feel like they’re out there. They’re watching my interviews, studying me and listening to my music. They’re watching me. So I have to be free. I have to try my best. I have to show up, because I just feel it. She’s out there watching me. And I don’t know if it’s me that’s watching me or if it’s literally somebody, but that’s what is driving me: somebody needs this.
Staying determined while navigating her career pathway: Well, one, it’s in you. It’s not on you. When I said that I want to be the best, it comes from a place of truly healthy competition. My family is very competitive so I’m extremely competitive in a healthy way. I talk about this often, but I miss that competitive sportsmanship in hip-hop where everybody wanted to be the best lyricist. They wanted to tell tstories in the dopest way. And they would battle each other through rap, because it makes you stronger. It makes all of you stronger. Like oh, he just did a double entendre. I’m gonna do a triple. I’m gonna do a quadruple. I like that. I want to be the best at my craft. I love this genre. I love music. I like making it.
Breaking down her writing process: A lot of my writing process, at least for my brain, is I have to move quickly. If I don’t move fast enough, doubt will come in and it’ll slow me down. If I don’t move on to the next line, I’ll be like, ‘Oh dang, that line wasn’t cool. Let me redo that again.’ So I like to literally time myself. I’ll set a timer for one hour and whatever you get that hour, that’s what you get, baby girl. Then you’ve got to move on. It forces you to be in the moment. It forces you to trust yourself. And I also tell myself this all the time: I have the right to suck right now. I have the right to not say something that’s cool, the right to be vulnerable, to be corny, whatever. I have the right to be whoever I am in this hour. Then I must move on.
Advice to creators crafting their careers while dealing with real life: Every creative reaches this point: you have to eventually choose your art. You have to choose your art over whatever thing there is. If it’s a relationship that’s distracting you, you need to choose your art. I choose to record today. I choose to post today. I choose to keep going. I choose to instead of invest my money in that, I’ll invest my money in singing lessons. It’s all about your decisions at the end of the day. And I know it sounds cliche, but seriously, as a creative, you have to choose yourself over and over. Don’t allow yourself to come up with excuses that will stop you. You do whatever it takes, and you continue to work on yourself. Then when you get the thing (you’ve been working toward} there’s a whole other battle. And you have to choose yourself again.
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