‘Cross’ Strikes Gold At Prime Video With 40M Viewers In First 20 Days
Cross seems to have uncovered quite an impressive audience at Prime Video.
The series, based on James Patterson’s bestselling novels, has amassed 40M viewers globally in its first 20 days on the streamer, according to Amazon. It’s the third most-watched premiere of the year, behind just Fallout and The Lord of the Rings: The Rings of Power Season 2 through the first 20 days.
More from Deadline
For reference, Fallout commanded more than 65M viewers within 16 days of viewing, while Rings of Power Season 2 hit the 40M mark in 11 days.
It’s unclear exactly how Prime Video is quantifying “viewers,” since there is no way for the streamers to determine exactly how many people are watching via a single stream, or if anyone is watching at all. It’s possible that the company is using active sub households to arrive at this number, like Paramount Global does, but Amazon declined to provide guidance when asked.
Data from Nielsen, which should come next week, will help shape the picture for Cross‘ performance. The series debuted with all eight episodes on November 14, so the performance data will only encapsulate the premiere week. Amazon generally opts to report delayed numbers, when a fuller picture of audience engagement is available, as they also did with The Boys this summer.
Still, by Amazon’s account, this is a strong debut for the series — and it looks like Prime Video’s early renewal of the series is already paying off.
Amazon says the series is the top title globally on Prime Video in its first 20 days and has reached No. 1 in more than 100 countries. More than 55% of the audience is international, with strong performance in Germany, UK, Brazil, Canada, and Spain.
From Paramount Television Studios and Skydance Television, Cross is a twisted thriller about Alex Cross (Aldis Hodge), a detective and forensic psychologist, uniquely capable of digging into the psyches of killers and their victims, in order to identify — and ultimately capture — the murderers.
Season 1 also stars Ryan Eggold, Isaiah Mustafa, Alona Tal, Johnny Ray Gill, Eloise Mumford, and Siobhan Murphy.
Best of Deadline
Sign up for Deadline's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.
Solve the daily Crossword
