Chloe Bailey Transforms Into S’Auntie Claus in White-Hot Look for Carter’s Christmas Campaign Inspired By Sister Halle’s Son Halo
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As a new aunt, Chloe Bailey has partnered with popular children’s apparel brand Carter’s for a fun Christmas campaign, which has dubbed her as “S’Auntie Claus,” inspired by her sister Halle Bailey’s son Halo.
The campaign invites parents to send their child’s wish list to S’Auntie Claus for the opportunity to win a $500 Carter’s gift card. Bailey has also curated a shopping guide that includes her favorite items from Carter’s brands, which includes Carter’s, OshKosh B’gosh, Little Planet and Skip Hop.
“Rich Auntie has entered the group chat. This holiday season, Carter’s teamed up with actress-singer Chloe Bailey to serve as the ultimate cool auntie. You know, the one who buys your kids anything they want—literally,” the campaign reads. “Now through November 29, submit your child’s letter to S’Auntie Claus in the box below for a chance to have their holiday wish list fulfilled by Carter’s and everyone’s favorite auntie.”
You can submit your kiddo’s wish list for the chance to win and 10 families will be chose as winners. Chloe also hand selected her picks, and fans can shop for them on the Carter’s website. The “Have Mercy” singer’s selection includes baby duck booties featuring cozy faux shearling, Carter’s Every Step sneakers, glitter-covered Chelsea boots, suede sneakers, and high-top hiking boots for toddlers.
In January 2024, Halle announced the birth of her first child, a son named Halo, with her then-boyfriend rapper DDG, making her sister a proud aunt. “Becoming an aunt has been an amazing milestone for me. There’s nothing like witnessing the magic of the holiday season through a child’s eyes,” the singer and actress said in a statement.
“I’m beyond excited to put on my S’Auntie Claus hat and team up with Carter’s to help all the wonderful aunts out there spoil their little ones. Carter’s has such an amazing selection of gifts that I can’t wait to share with all the children in my life.”
For the campaign shoot, Bailey slipped into a wintery all-white look. The glamorous ensemble included a full-length fur coat layered atop a slinky turtleneck maxi dress and matching Casadei Blade pumps featuring a sharp pointed toe and sky-high stiletto metal heels. The “Swarm” actress posed alongside a festive Christmas tree and a rack of children’s clothes.
This partnership follows Bailey’s collaboration with Sorel last month. She teamed up with the brand to drop a chic fall boot boasting details that pay homage to her music career. The boots dropped exclusively at Sorel’s first-ever pop-up shop in Brooklyn, New York.
Ahead, scroll through the gallery to discover Chloe Bailey’s style through the years.
Chloe Bailey’s Style Through the Years
Launch Gallery: Halle Bailey's Shoe Style Evolution [PHOTOS]
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