Celebrities Fuel Super Bowl 2025’s Ad Lineup: Watch Ads With Chris Pratt, Ben Affleck, Eugene Levy, Meg Ryan, Billy Crystal and More
In a rematch of 2023, the Philadelphia Eagles will take on the Kansas City Chiefs in this year’s Super Bowl LIX, but who will you spot during those commercial breaks?
Super Bowl LIX is already proving to offer serious star power, with ad spots led by Chris Pratt, Eugene Levy, Michelle Rodriguez and even a When Harry Met Sally reunion with Meg Ryan and Billy Crystal.
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The Eagles will face off against Kansas City for the second time in three years on Feb. 9, after the Chiefs beat the Philadelphia team in 2023. The Chiefs also won over the San Francisco 49ers last year, giving them a chance to go three in a row in 2025.
Notably absent from the lineup will be State Farm, and with it, Arnold Schwarzenegger’s Agent State Farm. The insurance giant pulled its ad in early January following the wildfire devastation in Los Angeles.
“State Farm, its agents and employees are all focused on helping customers impacted by the Southern California wildfires in the midst of this tragedy,” a spokesperson told The Hollywood Reporter. “Our focus is firmly on providing to support to the people of Los Angeles. We will not be advertising during the game as originally planned.”
Keep checking back here for updates on the biggest names to expect during the NFL’s big event.
Matthew McConaughey for UberEats
Matthew McConaughey takes on an array of football legends for UberEats’ Super Bowl spot, including Matthew McConaughey as the “inventor” of the game, Matthew McConaughey playing the “founder” of the Buffalo Bills, Matthew McConaughey playing Mike Ditka, Matthew McConaughey playing Peyton Manning and Matthew McConaughey playing, well, you get the idea.
Michael Strassner for Doritos
Michael Strassner fights off an alien invasion in an ad for Doritos, which, on YouTube, is playfully titled
DORITOS ABDUCTION. The Modern Family star grips his bag of chips as a spaceship’s supernatural force whisks the snack into the sky, only for the power of the food to blow up the ship midair. Later, Strassner teaches his new alien friend how to pronounce “Dorito.”
Drew Barrymore and Orlando Bloom for MSC Cruises
Drew Barrymore partners with Orlando Bloom in MSC Cruises’ first-ever Super Bowl spot. In the ad, Barrymore sits at a piano on board a ship and tries to bang out a rendition of Madonna’s “Holiday,” while Bloom leans over the instrument looking … tired.
“Was that good?” Barrymore asks.
“Not great,” Bloom tells her.
“Yeah, fair,” she says, and then keeps singing. Per the ad’s logline, MSC cruises is “not just a vacation. It’s a holiday.”
Marshawn Lynch for Dove Men
Marshawn Lynch reps Dove Men+Care in a Super Bowl ad this year. The former NFL star (turned actor) narrates a list of all the places the brand’s sprayable deodorant will protect you: the office, the hiking trail, the locker room, the basketball court, the gym, the dinner restaurant, on your chest, your feet, your armpits and, Lynch narrates, “even down there.”
Willem Dafoe and Catherine O’Hara for Michelob Ultra
Willem Dafoe and Catherine O’Hara, sporting matching tracksuits, are the new villains on the pickleball court. In a new campaign for Michelob Ultra, the actors play a pair of pickleball hustlers looking to score some free rounds from their battered competition, which includes NFL legend Randy Moss, WNBA superstar Sabrina Ionescu and Olympic gold medalist Ryan Crouser. And they’re clearly ready to bring me heat in the ad spot.
Billy Crystal and Meg Ryan for Hellmann’s Mayonnaise
Harry met Sally again in a new campaign for Hellmann’s Mayonnaise. Billy Crystal and Meg Ryan reprised their beloved characters Harry Burns and Sally Albright, respectively, in the ad spot, which sees them re-create their iconic “I’ll have what she’s having” scene from When Harry Met Sally, at the same table where the original moment was filmed 35 years earlier. In the video, Ryan enjoys, like really, really enjoys, a turkey sandwich with Hellmann’s mayo, as Crystal watches on while eating a pastrami sandwich. Sydney Sweeney also made a cameo.
Martha Stewart and Charli XCX for Uber Eats
Martha Stewart and Charli XCX are really trying to just listen and not judge. The two icons star in a new ad spot for Uber Eats, which sees them confessing secrets to each other as part of the new social media trend. After saying in unison, “We listen and we don’t judge,” Stewart quips, “Honestly Charli, when my agent first sent me your name I thought it was the Wi-Fi password.” Charli XCX later adds, “Well, when my agent told me you were doing this I thought you’d be doing the catering.”
Doja Cat for Taco Bell
Doja Cat is determined to be featured in Taco Bell’s new campaign, even though the fast-food chain says it’s looking to make “fans the stars of their big game ad, not celebrities.” The ad spot sees the rapper-singer photobombing costumers in the Taco Bell drive-thru. “For the last time, no famous people,” an employee yells. Doja Cat responds, “I want to be in this ad,” leading to a playful argument between the two.
David Beckham and Matt Damon for Stella Artois
David Beckham is setting out to find his long-lost twin brother in a new ad spot for Stella Artois. In the video, the former soccer star’s parents reveal they’ve been keeping a secret from him. “We have something to tell you,” his mother says as his dad adds, “You have a twin brother we never told you about. We left him in America.” And surprise, it’s Matt Damon (or “Other David,” as Beckham’s father says in the spot). In the campaign, Beckham travels to the U.S. to a typical suburb where he meets “Dave Beckham,” and they learn that they share quite a few things in common, including a love of Stella. “My brother is a famous soccer player. So how famous are you, like Matt Damon famous?” Damon says as Beckham replies, “Maybe Ben Affleck famous.” The actor quips, “That’s a shame.”
Post Malone and Shane Gillis for Bud Light
Bud Light has turned Post Malone and Shane Gillis into the coolest suburban dads on planet earth: The BMOCs (Big Men on Cul-De-Sac). The Anheuser-Busch brand’s new campaign features the singer and comedian bringing the party to the cul-de-sac by blasting Bud Lights out into the neighborhood with leaf blowers. Peyton Manning also makes a cameo. “Bill, get off the boat. The HOA is already breathing down my neck,” Gillis quips at the end as the party guests get a bit rowdy.
Shania Twain for Coffee Mate
Shania Twain has teamed up with Coffee Mate as the queen of cold foam. The ad features a new original song from Twain, with the lyrics, “Gimme cold foam! Gimme cold foam! I’m a dancing tongue, and I like the taste of cold foam.” The full lyrics drop Feb. 9, per the coffee creamer brand.
Wanda Sykes and Hailee Steinfeld for Novartis
Hailee Steinfeld and Wanda Sykes are encouraging women to “give breasts the attention they deserve” in a Super Bowl ad for pharmaceutical company Novartis. In the 15-second spot, it shows Sykes standing on a football field and Steinfeld posing on a red carpet while saying, “Let’s give breasts the attention they deserve most.” (Steinfeld is engaged to Buffalo Bills quarterback Josh Allen.) The ad also zooms in on the chests of cheerleaders, Mardi Gras partiers and other women having fun. Sykes is a breast cancer survivor and revealed in 2011 that she elected to had a mastectomy as a result.
Eli and Peyton Manning for FanDuel
Eli and Peyton Manning may have their own Super Bowl rings (two apiece) but they’re ready to see which Manning can win the kick of destiny. In the FanDuel ad, the Hall of Famer and former quarterback for the Indianapolis Colts and Denver Broncos Peyton will go against his brother Eli, former New York Giants quarterback, during Fox’s Super Bowl Pregame Show. During the show, they will each attempt to kick a 25-yard field goal. Should neither win in the three rounds, the winner will be whoever kicked it closest to the center.
“You can’t ruin my destiny Peyton! Not this time. I’m 44 now,” Eli says in the comedy ad.
“Oh I will,” Peyton responds as they prep to compete.
Antonio Banderas for Bosch
Antonio Banderas co-stars in Bosch’s ad alongside an actor who portrays the late WWE star Randy Savage, who died in 2011 at 58. In the spot, the actor can be seen wearing a classic tuxedo while singing the praises of his Bosch fridge. “You may know me as Antonio Banderas, but when I use my Bosch fridge, I feel like Antonio BOSCHderas,” the actor says. The Randy Savage character starts as a regular man using Bosch power tools, transforming into the legendary wrestler when his drill begins to whir. “The more you Bosch, the more you feel like a Bosch,” says the commercial.
Adam Brody, Nick Offerman and James Harden for Pringles
Pringles is playing some tricks on Adam Brody, Nick Offerman and James Harden for their Super Bowl ads. In separate ads, each pay tribute to brand mascot Mr. P’s iconic mustache. In Brody’s ad, the Nobody Wants This star reaches for Pringles ahead of his party before looking back because he detected movement from Mr. P’s mustache. Meanwhile, in Offerman’s ad while he’s birdwatching he sees ‘staches in the sky which catches him off guard. In the third video, all three stars play a game of “pass the phone” in an ode to facial hair.
Gordon Ramsay and Pete Davidson for HexClad
In a Super Bowl ad, HexClad ambassador Gordon Ramsay is tasked with having to prepare a meal for a newly-discovered alien species at Area 51 (HexClad pans, it turns out, are made of “top secret alien cooking technology”). The twist? The alien is actually Pete Davidson, playing himself. “All famous people are aliens,” Davidson quips.
John Stamos for Zeam
John Stamos is an “unnecessary spokesperson” for the streaming service Zeam. In their ad, the Full House actor is sitting on a couch emphasizing that the streaming service doesn’t need a celeb spokesperson but rather “a jingle.” Stamos then plays the piano, guitar and drums as he attempts to master the right tune for the company. When he comes up short Stamos quips, “Just show the logo.”
Michelle Rodriguez, Vin Diesel and Ludacris for H?agen-Dazs
In H?agen-Dazs’ first-ever Super Bowl commercial, dubbed “Not So Fast, Not So Furious,” the ice cream brand enlisted help from Michelle Rodriguez, Vin Diesel and Ludacris. In the 30-second spot, Rodriquez and Diesel star as their Fast characters Letty and Dom “slowing down” with the brand’s ice cream bars. Meanwhile, Ludacris’ Tej drives next to them asking, “What happened to fast life?” to which Diesel responds, “Not today.”
Seal and Becky G for Mountain Dew
Becky G and Seal are having a blast with Mountain Dew. The new teaser for the beverage brand’s Super Bowl ad features singer and record producer Seal as an actual seal, while Becky G watches on as he sings. The full campaign is specifically for the tropical lime-flavored Mountain Dew Baja Blast.
Barry Keoghan for Squarespace
Barry Keoghan takes the internet back in time for Squarespace’s spot, which sees the actor moseying through rural Ireland aboard a donkey to sell the website builder as if it’s an old newspaper. In a teaser for the ad, Keoghan and the donkey — Mosley — convene inside a cottage to review their marketing strategy. “Ole Hollywood, eh darlin’?” Keoghan tells the animal. “You’re gonna need a publicist, aren’t ya?”
“I don’t like talking about money,” Keoghan told The Hollywood Reporter about his first Super Bowl spot. “I’m in it for the art, isn’t it? And I truly mean that. I was really into the idea of this and the throwback to [Banshees of Inisherin] and getting to bring Ireland to the screen again and just being a part of that. But yeah, it’s obviously nice as well, I’ll be honest.”
Ben Affleck, Casey Affleck and Others for Dunkin’
Dunkin’ dropped the latest installment from the “Dunkin’ Cinematic Universe” during the first commercial break of Sunday’s Super Bowl. The epic and star-studded 60-second clip — featuring original DunKing Ben Affleck back with a heavy Boston accent alongside new recruits like Casey Affleck and Jeremy Strong with surprise cameos from legendary NFL coach Bill Belichick, Donnie Wahlberg, Kevin Smith and Jason Mewes — is actually just a taste from a much longer seven-minute short film titled DunKings 2: The Movie.
Harrison Ford for Jeep
Jeep tapped Harrison Ford for a two-minute film, “Owner’s Manual,” directed by James Mangold (A Complete Unknown, Indiana Jones and The Dial of Destiny). The automotive brand’s ad spot takes a slower approach, building momentum as it moves along, compared to jam-packed 30 seconds spots filled with cameos.
Kris Jenner, Chris Pratt and Chris Hemsworth for Meta
Kris Jenner, Chris Hemsworth and Chris Pratt teamed up with Meta to bring AI glasses from Ray-Ban Meta to the Super Bowl. Directed by Matthew Vaughn, the ad spot features Hemsworth accidentally eating a very expensive banana art piece from Jenner’s collection.
Lil Wayne for Cetaphil
Lil Wayne tells his audience that “we’re all a little sensitive” in his ad spot for Cetaphil, which sees an array of characters in desperate need of Cetaphil lotion. “Can’t change the sensitive situation?” the ad asks. “At least you can soothe your sensitive skin.”
Alex Weprin, Chris Gardner and Nicole Fell contributed to this story.
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