Billboard’s Greatest Pop Stars of 2024: No. 10 — Jelly Roll
For this year’s update of our ongoing Greatest Pop Star by Year project, Billboard will be counting down our editorial staff picks for the 10 Greatest Pop Stars of 2024 all this week — having already revealed our Honorable Mentions, our Comeback of the Year and our Rookie of the Year artists all last week. Now, at No. 10, we remember the year in Jelly Roll — a late-blooming country superstar whose compelling hits, winning personality and relatable story helped him become one of the most unavoidable artists of 2024.
When he wasn’t taking his now-famous daily cold plunge in an ice bath, Jelly Roll was everywhere in 2024.
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Even if you can’t hum “I Am Not Okay,” which reached No. 14 on the Billboard Hot 100 and was the closest Jelly Roll got to a pure pop hit this year, you’re still likely aware of the gregarious rapper-turned-country artist through his sheer ubiquity. Jelly Roll, who turned 40 on Dec. 4, performed on no fewer than 10 collaborations from across the musical spectrum in 2024, alongside the wide-ranging likes of Eminem, Falling in Reverse, Jessie Murph, OneRepublic, Machine Gun Kelly, Halsey, Post Malone, Dustin Lynch and Brooks & Dunn. He also landed three No. 1 songs on Billboard’s Country Airplay chart for the second year in a row, and topped both the Hard Rock Songs and Mainstream Rock Airplay charts.
Here’s what it was like to be Jelly Roll in 2024: During one weekend in early February, he paid tribute to Bon Jovi at the 33rd annual MusiCares Person of the Year gala, followed by performing at the illustrious pre-Grammy gala hosted by Clive Davis the next night. And then to cap off the weekend, he also sang at the Grammy Awards, where he was nominated for two trophies and met his longtime crush, Taylor Swift.
Or fast forward to September, where in one four-day span he played his first-ever (sold-out) show at New York’s Madison Square Garden. The next day he headlined the Global Citizen Festival in Central Park in the afternoon and was the musical guest on the season premiere of Saturday Night Live. Then two nights later, he not only performed on The Tonight Show Starring Jimmy Fallon, but he also got coveted couch time on the late night show, an indicator of his celebrity status.
Jelly Roll scored wins across the board as an entertainer in 2024. He may not have taken home any Grammys in February (he’ll get more chances in 2025 after being nominated for two Grammys in November), but the 2024 People’s Choice Awards named him male country artist of the year in February. In April, he snagged both best new artist (pop) and best new artist (country) at the iHeartRadio Music Awards, and in April, he was the big winner at the CMT Music Awards, winning all three awards he was nominated for, including video of the year (“Need a Favor”)
The winning streak continued in May, two weeks after he had played Stagecoach for the first time (and paid tribute to Toby Keith by performing “Should’ve Been a Cowboy” with T-Pain), when he took home music event of the year for “Save Me” with Lainey Wilson at the ACM Awards. “This song saved me,” he said during his acceptance speech, which reflected his painful past. “I was in a dark place. I thought I would die and go to jail, and I’m standing here today an ACM Awards winner.”
He also won on the health front, losing 100 pounds in a journey he documented on social media (including the daily plunges), and undergoing major dental surgery. It felt like everything he did – no matter how large or small — made the news, from testifying before a Senate committee on the fentanyl crisis and revealing that he and wife Bunnie XO were trying to expand their family via IVF to announcing he regretted getting most of his plentiful tattoos or surprising kids running a lemonade stand with a $700 donation.
He also made musical strides on both the large and small screens, contributing “Dead End Road” to the Twisters: The Album and “Run It” as the only original song in Sonic the Hedgehog 3, the third installment of the popular franchise. Meanwhile, new song “Get By” became the ESPN college football anthem for the 2024-25 season and “Dead End Road” and “Liar” served as the official theme songs for the WWE SummerSlam, with Jelly performing the latter at the event.
When it seemed like it couldn’t get better, Jelly Roll performed with his hero, Eminem, in June at Live From Detroit: The Concert at Michigan Central. They sang “Sing for the Moment,” and a month later, Jelly Roll appeared on “Somebody Save Me” on Eminem’s The Death of Slim Shady album. In September, he joined Eminem (via projection) to help open the VMA Awards when the rapper performed a medley of “Houdini” and “Somebody Save Me.”
On Aug. 27 in Salt Lake City, Jelly Roll kicked off his first headlining arena tour. The Beautifully Broken show was part concert/part gospel revival and fully sold out. The tour perfectly set up the Oct. 11 release of his album of the same name, the follow up to 2023’s Whitsitt Chapel, which came out through a new partnership between BMG and Republic. Like its predecessor, the set examined issues close to his heart, including addiction and mental health, that resonated with his growing millions of fans. His hard work paid off: Jelly Roll landed his first No. 1 album on the Billboard 200 and Top Country Albums, with sales of 161,000 units sold moved in its debut week, according to Luminate.
Two nights before Thanksgiving, Jelly Roll wrapped his tour, which grossed $79.3 million and sold 685,000 tickets over 56 shows, according to Billboard Boxscore. Without even pausing to indulge in some turkey, two days later, Jelly Roll crashed Lainey Wilson’s halftime performance at the Dallas Cowboys game on Thanksgiving, for a powerful take on their Country Airplay-topping duet, “Save Me.”
Just as he was seemingly everywhere, Jelly Roll and his music were seemingly for everyone — especially anyone who has ever felt alone or desperate and yearning for redemption. Even The Rock declared that Jelly Roll’s music had helped him through rough times. Though his upbeat demeanor shone through every viral interaction, Jelly Roll’s music was still infused with a questioning darkness that lingers from his teens and 20s spent incarcerated and his 30s struggling to break through musically. But far from being depressing, it’s music that looks at frailties and imperfections not as weaknesses, but part of what makes us gloriously human and unites us.
Though it hardly feels possible, next year seems like it could get even bigger for the country superstar, as he ascends to festival headliner and stadium tour status. Already on the books: he will headline Stagecoach in April and then head out on The Big Ass Stadium Tour with Post Malone. In other words, look for Jelly to keep on rolling in 2025.
Check back for our No. 9 artist, to be revealed later today, and stay tuned all week as we roll out our top 10 — leading to the announcement of our top two Greatest Pop Stars of 2024 on Monday, Dec. 23!
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