Billboard’s Greatest Pop Star of 2018: Drake
(In 2018, the Billboard staff released a list project of its choices for the Greatest Pop Star of every year, going back to 1981. Read our entry below on why Ed Sheeran was our Greatest Pop Star of 2018 — with our ’18 Honorable Mention runner-ups, Rookie of the Year and Comeback of the Year pop stars at the bottom — and find the rest of our picks for every year up to present day here.)
Drake’s generational popularity by the time of 2018 could only be truly grasped through a deep understanding of late-’10s trends, of collapsing genre borders and changing gatekeepers, of social media-driven virality and narrative-building, and of general Millennial anxieties and aspirations. But in a sense, all you need is one number: 29.
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That’s how many weeks Drake spent at No. 1 on the Hot 100 in 2018 — not even counting his crucial uncredited appearance on Travis Scott’s chart-topping “Sicko Mode” — the most for a single year in the chart’s 60-plus history. When you can claim majority ownership of the Hot 100 for a calendar year, chances are you’re just the guy for that year.
It was the culmination of a decade in the spotlight for the teen actor turned hip-hop superstar. With the blessing and early guidance of Young Money label paterfamilias/21st-century icon Lil Wayne, Drake broke out at the end of the ‘00s with a blend of puffed-chest hashtag rhyming and melancholy, melodic introspection, often singing and rapping on the same song. His hooks, verses and business sense only sharpened into the thick of the 2010s, and by 2013 he could credibly claim to be “just as famous as my mentor.” In 2016, he was unmistakably the biggest rapper in the world, with both an album (Views) and lead single (“One Dance”) topping the Billboard charts for double-digit weeks — even though the muted critical and fan reception to each seemed to leave the rapper vulnerable to claims about his slide being imminent.
Indeed, what made Drake’s unprecedented level of chart prosperity in 2018 so fascinating is that it happened while, on a slightly more below-the-surface level, his career was thoroughly under siege. A long-simmering feud with veteran street rapper Pusha T and his superstar producer Kanye West reached a breaking point with an escalating trio of volleys between the two rappers — Pusha’s “Infrared,” Drake’s “Duppy Freestyle” and then Pusha’s “The Story of Adidon.” The last one landed the heaviest blows, most notably unearthing (via its single art) an early photo that the mixed-race Drake had taken in Blackface, and revealing that the rapper had fathered the titular child the year before, whose presence he’d not yet announced to the world.
The threat to Drake’s credibility felt real, as it had three years earlier, when collaborator Meek Mill — like Pusha, a respected rapper whose hard-luck hustle and come-up fit the classic hip-hop narrative a lot more neatly than the Canadian-bred, Degrassi-starring Drake — declared war via ghostwriting accusations. But in 2015, Drake triumphed with volume (in both senses), as he dropped two diss tracks aimed at Meek before he could respond with one, then loudly proclaimed victory at his OVO fest while his rival was still trying to figure out what had even happened.
By 2018, Drake was well-positioned enough in the pop mainstream to just let his stats do the talking. He refrained from directly responding to “Adidon,” and trusted that his commercial momentum was overwhelming enough to weather any blows to his image and rep. He had reason for confidence: “God’s Plan,” released that January, had already reigned for 11 weeks on the Hot 100 with no chorus or major musical hook, while follow-up “Nice For What” — which had both, plus a star-studded female takeover video — followed it for seven non-consecutive weeks immediately after. (Even third single “I’m Upset,” which failed to match those commercial heights, provided a valuable diversion when its Degrassi-reuniting video dropped in the weeks following Pusha’s verbal assault.)
Ultimately, and unsurprisingly, Drake’s bet was validated. Fifth studio solo album Scorpion was released in June — a double album, many of whose tracks addressed the Adidon controversy without furthering the tête-à-tête with its progenitor. Those songs still captured headlines and inspired trending topics, but not as many as a new track that had nothing to do with Drake’s son at all: “In My Feelings,” a New Orleans bounce-inspired banger that both sampled and shouted out ascendant Miami duo City Girls, and even invoked Wayne (via his own crossover classic “Lollipop”) as a NoLa patron saint. The dance challenge “Feelings” quickly inspired blew up over social media, the song rocketed to No. 1, and Scorpion made all kinds of chart history while posting the year’s best first-week numbers. By the end of the summer — which “In My Feelings” owned almost exclusively — the Pusha feud was again a footnote.
The year cemented Drake as finally having reached the same level of commercial invincibility as the giants of the Reagan era. After all, what MTV was to the early ‘80s, social media is to the late ‘10s, and in Drake the moment had officially found its Michael Jackson: one whose videos dominated through memes and gifs rather than TV rotation, one whose albums subsequently racked up historic Spotify play counts instead of unprecedented retail numbers, and one whose dance crazes didn’t even have to be performed by the man himself to become iconic. What’s more, he made it clear to future rap adversaries that he’s now playing by pop rules — and as his 2018 foe should understand better than anyone, he’ll never be taken down as long as he’s still putting numbers on the boards.
Honorable Mention: Ariana Grande (Sweetener, “No Tears Left to Cry,” “Thank U Next”), Cardi B (Invasion of Privacy, “I Like It,” “Finesse (Remix)”), Post Malone (Beerbongs and Bentleys, “Psycho,” “Better Now”)
Rookie of the Year: Dua Lipa
America took its time with Dua Lipa, the Albanian-English pop singer-songwriter who’d already become massive just about everywhere else by the time “New Rules” started to creep its way up the Hot 100 at the end of 2017. It entered the top 10 in early 2018, thanks to its brain-sticking refrain — which took a proactive and highly memeable approach to heartbreak — and viral music video, whose refined choreography and inspired art direction framed Lipa as the star that she really already was. She closed the year as the house diva of choice for Calvin Harris (“One Kiss”) and Diplo/Mark Ronson superduo Silk City (“Electricity”), scoring international hits that made her unavoidable even between album cycles, as true a star sign as any.
Comeback of the Year: Lil Wayne
Really, Lil Wayne deserves the title here for the Carter V announcement video alone: a charming mini-tour through his domicile and house studio, in which he announced with a gleaming-as-ever smile that the long awaited fifth installment in his signature LP series was imminent. The hype was instant, and the album delivered: a 23-track set that delighted fans and even impressed critics, featuring Wayne’s most invigorated rapping in years and some of his most personal bars ever. A decade of label drama and disappointment was seemingly washed away in the record’s first week, where it posted nearly half a million in units moved, littered the Hot 100 with new entries, and proved that Dwayne Carter was still very much Weezy F. Baby, and the “F” ain’t for “finished.”
(Read on to our Greatest Pop Star of 2019 here, or head back to the full list here.)
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