5X Media Signs Wealth Of Digital Creatives
EXCLUSIVE: 5X Media has signed a wealth of digital talent as the management company and production house’s roster continues to expand.
Under producer-manager Michael Morriatti, 5X has in the past few weeks signed digital creatives Eliana Ghen, James Hoyles, Reza Jackson, Roxy star Mallory Pruitt, actress Lindsey Kroning and actor-model Presley Walker. 5X has also snapped up Mia Mastrov, a fashion model, actress, digital creator and former member of the UC Berkeley women’s basketball team.
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Between them, 5X said the new signings have nearly 36 million followers across social platforms. Ghen alone has 10 million TikTok followers.
5X has been busy snapping up digital talent since launching last year. Others include Makrand Deshpande (Monkey Man), social media influencer Rami Zeinn , Come Closer star Darya Rosenn, Anora actor Luna Sofia Miranda and Lake George director Hamid Castro.
5X Co-CEOs Alon Shtruzman and Gil Goldschein said: “Our company’s strategy centers around the simple premise that talent is king, and digital content creators are a critical component of that. Michael has played a pivotal role in rapidly establishing 5X as a major player in this thriving, revenue-driving sector of the entertainment industry.”
Morriatti added: “All of these content creators are stars who have an innate ability to embrace authenticity by sharing their journeys, engaging genuinely with their followers and showcasing their unique voices – which are what truly set them apart in this digital landscape.”
5X has offices in LA, Cape Town and Madrid, positioning itself as an international production house, talent manager, and TV and film distribution biz. It is working with international execs such as Michael Kaufman and Anthony Kimble to build out a global media operation. Earlier this month, the outfit hired former Keshet International SVP Limor Gott Ronen, who reunites with 5X’s Alon Shtruzman.
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