What’s Up With Blac Chyna’s Creepy New ‘Lashed’ Video?

What do kidnapping, torture, and liquid lipstick have in common? All three are in Blac Chyna’s latest short for her Lashed Cosmetics brand. On Tuesday, the burgeoning beauty mogul released visuals promoting her latest product release — a limited-edition boxed kit of 12 lipsticks coming in shiny and matte finishes priced at $150.

In the video, a very glamorous woman is seen wearing a corset, sheer sequined blouse, and over-the-knee boots while she’s tied to a chair. A whip-wielding, latex-clad fellow with gray skin demands to know the location of the goods before threatening to take her life. The camera cuts to Chyna, who commands her henchwomen to go and find the hostage. Eventually, they find their friend, whose skin turned a similar shade of gray as her captor’s after he shoved a wet rag into her mouth. The pair sneak up from behind to strangle the kidnapper with his own whip. Then the camera cuts to a box with the Lashed logo on it.

“What’s in the box?” the accompanying caption reads on Instagram.

Even after finding out what’s inside, many questions still remain: Why was this young lady kidnapped? Who is the gray-skinned guy with the whip, and why is he so thirsty for “products”? What does false imprisonment have to do with lipstick? What does any of this have to do with anything?

One thing about this video that isn’t questionable is that Blac Chyna is as much of a boss in her campaign as she is in real life. Sure, the video is a little bizarre, but no more strange than, say, your average fragrance campaign, so carry on, Blac.

Read more in Yahoo Style + Beauty:

• Blac Chyna’s Wigs Have Their Very Own Closet

• Blac Chyna’s Hairstylist Dishes on the Dreadlocks That Have the Internet Buzzing

• Internet Slams Khloé Kardashian’s Bantu Knots (Again)

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