Ruby Rose Is Urban Decay’s Latest Edgy Brand Ambassador

Could she be any cooler? (Photo Courtesy Urban Decay)

Has Urban Decay ever not had a killer celeb collaboration? We’re all still reeling from the wild success of the UD x Gwen Stefani makeup line, and now the brand has yet another incredible brand ambassador lined up for us.

Actress Ruby Rose has officially joined Urban Decay as what they call their “Most Addictive New Vice.” According to the brands founding partner, Wende Zomnir, the partnership was a no-brainer. “When Ruby Rose hit the scene, we were immediately hooked: with her badass look, f***-it attitude and playful spirit, she nails what it means to be feminine, dangerous and fun,” explains Wende.

Related: Urban Decay Taps Gwen Stefani for Collaboration

Known for her badass-chic vibe, Ruby Rose seems to fit right in with the brand’s edgy makeup and unique packaging. Also, as an outspoken advocate for LGBTQ rights, she easily identifies with the brands accepting nature and inclusive feel. After her “Break Free” video went viral in 2015, Rose showed the world how being gender fluid can free people to be themselves, which the brand is a big supporter of.

“Urban Decay believes in supporting individuality and personal self-expression— two values I hold very dear— because everyone deserves the freedom to explore their personality and discover their true selves,” says Ruby.

For now, the only information the brand is willing to share is that Ruby Rose will be the new brand ambassador, but we’re still hoping a cosmetics line collaboration with Ruby is secretly in the works. Fingers crossed!

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