Parents Are Sharing Pictures of Babies' Bottoms Covered by Peaches in Adorable New Social Media Craze

There’s another social media craze that is sweeping the Internet, and it’s equally as wacky as the Cheerios stacking trend from a few weeks ago.

Parents in Japan are sharing pictures of their babies after covering the baby’s bottom with a peach. We presume the idea is to illustrate that babies’ bottoms are just peachy!

From what we can gather, the trend seems to have kicked off after a photo printing company, Kodomono, ran a competition on Instagram. The competition challenged parents to share photos of their children that they “want to keep.”

After one or two sets of parents shared photos of their children with fruit covering their behinds, the idea seemed to catch on, and before long thousands of parents were sharing photos with the same theme.

The photos are all tagged with a Japanese hashtag that translates to peach in English, along with the company’s hashtag, which allows them to enter the competition.

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